RSC Marketing Services Coordinator

East Texas A&M University•Commerce, TX

3d•Onsite

About The Position

The Marketing Services Coordinator provides strategic leadership for the Rayburn Student Center’s marketing, communications, brand stewardship, creative services, print production, and promotional operations. Reporting to the Director of the Rayburn Student Center, this position oversees the Marketing Services Office and supervises Marketing Services student employees. The Coordinator directs the planning, production, and assessment of marketing initiatives supporting the department, division, and university priorities. In partnership with University Marketing & Communications, the role helps maintain institutional brand consistency, expand campus marketing and print services, strengthen student engagement, and develop creative service opportunities that generate revenue. The position oversees department strategy and administration, marketing and brand strategy, creative services, campus print production, digital communications, student engagement, personnel leadership, fiscal management, assessment, innovation, campus collaboration, and client support. It develops operating plans, policies, performance measures, budgets, pricing models, and service standards; leads marketing campaigns and creative production; evaluates technologies and workflows; and assesses effectiveness and financial sustainability. The role also supports evening and weekend programs, emergency communications, university events, and special initiatives as operational needs require. A bachelor’s degree or an equivalent combination of education and experience is required; no prior experience is required. A master’s degree and experience in higher education, student center operations, student employee supervision, brand stewardship, marketing services, design, or print production are preferred. Physical requirements include the ability to lift 50 pounds and drive a 15-passenger van or bus. Occasional overnight travel and evening and weekend work are required.

Requirements

Bachelor’s degree or equivalent combination of education and experience.
No prior experience required.
Strong verbal and written communication abilities.
Proficient in time management and organization.
Demonstrated leadership and conflict resolution skills.
Experience in customer service and/or facility operations.
Ability to work collaboratively in a team-oriented environment.
Ability to manage multiple priorities in a fast-paced setting.
Ability to work nights, weekends, irregular hours, and beyond normal office hours as needed.
Ability to lift 50 pounds and drive a 15-passenger van or bus.
Occasional overnight travel and evening and weekend work are required.

Nice To Haves

Master’s degree in Higher Education, Student Affairs, Business, or a related field.
Experience working in a college student center or union, or in student life operations.
Experience in a student employee supervisory role.
Knowledge of institutional brand stewardship, collaborative campaign planning, visual content scheduling, and print production management.
Familiarity with university marketing services, design software or apps, and visual and audio advertisement platforms.
Demonstrated experience hiring, training, and mentoring student employees in a higher education environment.

Responsibilities

Provide strategic leadership for Marketing Services operations and align priorities with the Rayburn Student Center and EMSA missions, strategic plans, and enrollment objectives.
Develop annual operating plans, performance metrics, staffing strategies, long-range initiatives, departmental policies, creative standards, procedures, and quality assurance measures.
Advise the Director on marketing strategy, organizational communications, technology investments, staffing needs, and higher education marketing trends.
Develop and oversee annual marketing strategies for university initiatives, student engagement, facility operations, auxiliary services, conferences, and revenue-generating programs.
Serve as the department’s primary liaison with University Marketing & Communications and steward university brand standards and campus marketing guidelines.
Direct creative vision and oversee graphic design, multimedia production, photography, videography, environmental graphics, digital publications, and promotional materials.
Supervise Marketing Services staff and student employees; establish creative direction, production priorities, quality standards, approval processes, performance expectations, development plans, and annual evaluations.
Maintain university-approved design templates, brand assets, digital media libraries, and creative production workflows; evaluate creative technologies and AI-assisted design tools.
Direct the operation and strategic growth of the Marketing Services Office as a campus creative resource, including design, printing, promotional products, and finishing services.
Establish pricing models, production standards, equipment replacement plans, vendor partnerships, and service-level expectations; oversee campus print production.
Provide strategic oversight for websites, social media, digital signage, content management systems, and marketing automation tools; oversee signage standards, content scheduling, emergency messaging, and campus communications.
Develop audio communication protocols for event advertisements, music, and announcements in the RSC Building; evaluate marketing technologies, AI platforms, analytics software, and workflow automation.
Ensure digital accessibility, institutional compliance, technology asset inventory, and technology lifecycle planning.
Lead marketing initiatives that increase awareness, participation, and student engagement in campus programs, services, organizations, traditions, and major events.
Collaborate with EMSA departments to improve communication strategies, student experience, sense of belonging, and divisional goals.
Develop a student employment program that builds career-ready skills while supporting the university’s educational mission.
Develop and administer operating budgets for marketing services, software, equipment, student employment, print production, and promotional materials.
Develop business practices, pricing structures, and online marketplace tools that improve service-request and promotional-product production processes, support cost recovery, and promote sustainable revenue generation.
Identify opportunities to increase utilization of RSC services through marketing, partnerships, sponsorships, and fee-based creative services; monitor financial performance and return on investment.
Develop key performance indicators and assessment tools; prepare annual reports, strategic recommendations, and operational analyses; benchmark peer institutions and industry practices.
Lead continuous improvement initiatives that strengthen marketing operations, campus partnerships, and organizational effectiveness.
Represent the Rayburn Student Center on university committees and collaborative projects; cultivate relationships with academic colleges, EMSA departments, Admissions, Alumni Relations, Athletics, Auxiliary Services, and student organizations.
Provide executive consultation on marketing strategy, branding, creative services, and promotional planning as directed by the position supervisor.
Demonstrate integrity, professionalism, accountability, and customer service; maintain compliance with university policies, state regulations, accessibility standards, copyright requirements, and branding guidelines.
Support evening and weekend programs, emergency communications, university events, special initiatives, and other duties assigned by the Director.