Territory Sales Representative - Independent Store

Ole Mexican Foods• Hialeah, FL, US, FL

About The Position

Olé Mexican Foods is seeking a hands-on, motivated, and relationship-driven Route Sales Representative to support and grow retail territory sales within its Direct Store Delivery (DSD) network. The role drives territory sales growth, strengthens retail customer relationships, supports Independent Operators (IOs), and increases product visibility across assigned retail accounts. This is a highly field-based position. The representative works independently, visits stores regularly, supports route execution, solves problems, and communicates with leadership and customers. The role includes travel throughout the assigned territory and may involve supporting route operations when necessary.

Requirements

At least 23 years of age.
Valid driver's license with a clean motor vehicle record.
Ability to lift and carry 20–40 pounds.
Ability to support route operations when necessary.
Willingness to travel throughout the assigned territory.
Basic computer and smartphone proficiency.
Strong relationship-building and communication skills.
Self-motivation and ability to work independently in a fast-paced environment.
Comfort working in the field and visiting multiple customer locations daily.
Ability to problem solve, prioritize tasks, and manage territory responsibilities effectively.

Nice To Haves

At least 1 year of experience in Route Sales, DSD, Retail Sales, Merchandising, Territory Sales, or Field Sales.
Experience in Food & Beverage, Grocery, CPG, Distribution, or Retail environments.
Bilingual Spanish skills.
College degree.
Route Sales experience.
DSD / Direct Store Delivery experience.
Retail merchandising experience.
Grocery store sales experience.
Territory management experience.
Customer relationship management skills.
Time management and organization skills.
Problem-solving and communication skills.

Responsibilities

Build and maintain strong relationships with store managers, retail partners, Independent Operators, and key decision-makers.
Grow sales volume and increase product visibility within the assigned territory.
Identify opportunities for additional displays, shelf space, and promotional placement.
Conduct regular store visits to ensure proper product rotation and merchandising execution.
Review and address out-of-stock opportunities to maximize sales performance.
Communicate regularly with Division Sales Management regarding territory performance, goals, and customer updates.
Assist with route organization, route coverage planning, and operational support when needed.
Ensure assigned Independent Operators maintain proper warehouse, vehicle, and equipment standards.
Prospect and develop new business opportunities within the assigned territory.
Maintain accurate communication and follow company procedures and expectations.
Support territory execution during planned or unplanned route disruptions.