RGM Product Manager

The Coca-Cola Company • Atlanta, GA

1d • $202,000 - $229,000

About The Position

The Product Manager, RGM owns the what and why of The Coca-Cola Company’s Global Revenue Growth Management (RGM) product: the problems it solves, the users it serves, the order in which capabilities are developed, and how success is measured. Working in a persistent, cross-functional team with Data Science, Engineering, UX, Architecture, and RGM experts, the Product Manager translates market needs into product direction and is accountable for ensuring that the product delivers commercial value.

The role combines product strategy and hands-on delivery. It includes continuous discovery with operating units and bottlers; defining and prioritizing requirements and backlog; writing user stories and acceptance criteria; participating in agile delivery; and providing business sign-off on releases. The Product Manager remains involved from discovery and pilot design through launch, adoption measurement, and ongoing improvement, including ensuring recommendations are credible and supported by data.

The Global RGM product is evolving into an intelligent decision platform in which AI agents interact with enterprise data, use analytics and optimization models, compare scenarios, and provide recommendations with supporting reasoning. The role helps define quality criteria for AI-generated recommendations, including when human review is needed, and embeds repeatable RGM workflows and governance rules into the product. The position supports a global commercial system spanning operating units and bottlers in multiple regions, requiring work across time zones, availability outside standard business hours, and travel to markets. The role is based in Atlanta, United States, with travel of 0–25%.

Requirements

• Bachelor’s degree in Business, Economics, Marketing, Engineering, or a related field.
• At least 8 years of experience, including a strong track record in digital, data, or analytics product management and hands-on pricing and promotion experience at a CPG company, bottler, or retailer.
• Strong understanding of RGM concepts across pricing, promotion, assortment, and mix, as well as commercial analytics and value-creation drivers.
• Working knowledge of global RGM best practices covering headline pricing, price-pack architecture, trade promotion optimization, assortment, mix management, and trade terms or margin management.
• Strong understanding of bottler go-to-market models, including direct store delivery, distributors, and wholesalers; channel and outlet segmentation; and how pricing and promotion decisions affect the bottler P&L and point-of-sale execution.
• Ability to interpret elasticities, uplift against baseline, and share math, and communicate the limitations of those measures as well as their conclusions.
• Experience taking digital or analytics products from discovery through launch and adoption in a matrixed franchise environment, including stakeholder mapping, launch planning, and embedding new ways of working; ability to influence without authority.
• Ability to write clear, concise one-pagers and communicate insight stories from analyst level through leadership.
• Product management experience framing problems and outcomes, writing requirements, user stories, and acceptance criteria, prioritizing a backlog, and working with engineering teams through agile delivery ceremonies.
• Experience owning a product vision and roadmap end to end, translating business needs into capabilities, setting strategy, sequencing by value, managing competing requests, and defending trade-offs to senior leadership.
• Fluency in product discovery techniques, including user interviews, journey mapping, prototyping, and assumption testing.
• Experience defining and tracking product success measures such as adoption, engagement, retention, and commercial outcomes, and using them to guide roadmap and investment decisions.
• Experience managing data, analytics, or AI/ML products, including working with data scientists on model requirements, evaluation criteria, and release readiness for non-deterministic outputs.
• Product leadership experience aligning Engineering, Data Science, UX, and business stakeholders around a product vision and establishing product practices and standards.
• Experience mapping end-to-end workflows and processes, documenting current practices, designing future-state processes around a product, and identifying handoffs, bottlenecks, and decision points.
• Ability to challenge model outputs with evidence and explain to skeptical users when a model’s recommendation is supported by data.
• Experience with pilot design and test-and-learn practices, including hypothesis framing, control groups, and incrementality measurement.
• Technical fluency to engage engineers and architects on APIs, data pipelines, and platform trade-offs, plus hands-on comfort with Power BI and RGM Pricing, Promotion, and Portfolio applications.
• Willingness to work across time zones, including early and late calls, and be available outside standard business hours.
• Currently authorized to work full-time in the United States without requiring The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

• MBA or equivalent postgraduate qualification.
• Experience at a top-tier management consulting firm or the strategy practice of a leading professional services firm, particularly on digital product, pricing, or revenue management engagements for CPG or retail clients.
• Experience coaching or leading other product managers.
• Basic SQL skills sufficient to pull and check one’s own numbers.
• Product management or agile certification, such as CSPO, SAFe POPM, or Pragmatic Institute certification.
• Practical experience using LLM-based tools for real work and a clear understanding of where they fail.

Responsibilities

• Own the product vision, strategy, and roadmap for the Global RGM suite; set outcome-based goals, identify problems to solve, sequence capabilities by commercial value, and present the roadmap and value delivered to operating-unit leadership and bottler executives.
• Conduct continuous discovery with RGM users, including observing pricing work, to identify where the product creates value and where it falls short.
• Translate user needs into written requirements with clear problem statements, examples, and acceptance criteria, and validate fixes with users after release.
• Write engineering-ready user stories and represent operating-unit and bottler needs in prioritization and roadmap decisions with the Global RGM Product Owner.
• Own and prioritize the product backlog based on commercial value, make trade-offs among competing requests, and explain prioritization decisions to senior stakeholders.
• Define release success measures, participate in backlog refinement and sprint reviews, and provide business sign-off that released functionality meets market needs.
• Protect product credibility by identifying recommendations that would not withstand scrutiny from bottlers before they are presented.
• Embed a closed-loop RGM workflow in the product, covering insight generation and opportunity sizing, strategy setting, guardrail definition, in-market execution, and post-implementation evaluation.
• Design product governance capabilities that enforce RGM rules, including price floors and ceilings, discount depth and promotion frequency, and price-gap and price-index thresholds.
• Support pilot design and test-and-learn practices with market teams, including hypothesis framing, control groups, and incrementality measurement.
• Define evaluation criteria and quality bars for AI-generated recommendations with AI Engineering and Data Science; determine when human review is required and flag outputs unsupported by underlying data.
• Partner with UX on the end-to-end user experience, launch communication, and demo materials.
• Build business cases for significant capability requests by sizing commercial opportunity, evaluating effort and alternatives, and recommending what to build.
• Lead release adoption through launch planning, capability building, and practical playbooks for using product outputs.
• Track adoption by market, report usage and areas where use stalls, and use findings to inform the backlog.

Benefits

• A full range of medical, financial, and/or other benefits is offered, depending on the position.
• Annual incentive reference value of 30% of base pay at target.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior