RGM Product Manager

Coca-Cola•Atlanta, GA

22h

About The Position

The Product Manager, RGM owns the what and why of Coca-Cola’s Global Revenue Growth Management product: which problems it solves, for whom, in what order, and how success is measured. Working in a persistent cross-functional team with Data Science, Engineering, UX, Architecture, and RGM experts, the role turns market discovery into product direction, requirements, and a prioritized roadmap. The position spans product strategy and hands-on delivery, from user stories and acceptance criteria to backlog prioritization, release success measures, and business sign-off. The role focuses on improving commercial decisions across pricing, promotion, and portfolio management. It requires fluency in RGM analytics, including elasticities, uplift against baseline, and share math, as well as understanding how recommendations affect bottler and customer economics. The Product Manager will guide the evolution of the Global RGM suite into an intelligent decision platform using AI agents, enterprise data, analytics, and optimization models, while defining evaluation standards and appropriate human review for AI-generated recommendations. The position is global in scope, supporting operating units and bottlers across regions. The Product Manager will lead discovery, pilot design, launch, adoption measurement, and continuous improvement; embed repeatable RGM workflows and governance rules in the product; and establish product practices that can scale across markets. The role is based in Atlanta, United States, requires travel of 0%–25%, and involves working across time zones, including early and late calls and availability outside standard business hours. The company does not offer employment visa sponsorship; applicants must already be authorized to work full time in the United States without requiring sponsorship.

Requirements

Bachelor’s degree in Business, Economics, Marketing, Engineering, or a related field.
At least 8 years of experience, including a strong track record in digital, data, or analytics product management and hands-on pricing and promotion experience at a CPG company, bottler, or retailer.
Strong understanding of Revenue Growth Management across pricing, promotion, assortment, and mix, as well as commercial analytics and value-creation drivers.
Working knowledge of global RGM practices across headline pricing, price-pack architecture, trade promotion optimization, assortment, mix management, and trade terms and margin management.
Understanding of bottler go-to-market models, including direct store delivery, distributors, and wholesalers; channel and outlet segmentation; and how pricing and promotion decisions affect the bottler P&L and point-of-sale execution.
Ability to interpret elasticities, uplift against baseline, and share math, and explain both the limitations and conclusions of those measures.
Experience taking digital or analytics products from discovery through launch and adoption in a matrixed, franchise environment, including stakeholder mapping, launch planning, and embedding new ways of working.
Ability to write concise one-pagers and communicate insight stories to audiences from analyst level through leadership.
Product management experience framing problems and outcomes; writing requirements, user stories, and acceptance criteria; managing and prioritizing backlogs; and working with engineering teams through agile delivery ceremonies.
Experience owning a product vision and roadmap end to end, translating business needs into product capabilities, setting strategy, sequencing by value, making trade-offs, and defending decisions to senior leadership.
Fluency in product discovery methods, including user interviews, journey mapping, prototyping, and assumption testing.
Experience defining and tracking product success metrics, including adoption, engagement, retention, and commercial outcomes, and using them to guide roadmap and investment decisions.
Experience managing data, analytics, or AI/ML products, including working with data scientists on model requirements, evaluation criteria, and release readiness for non-deterministic outputs.
Product leadership experience aligning Engineering, Data Science, UX, and business stakeholders around a product vision and establishing product culture, standards, and practices.
Experience mapping workflows end to end, documenting current processes, designing future-state processes around a product, and identifying handoffs, bottlenecks, and decision points.
Willingness to challenge model outputs or user assumptions using supporting data.
Experience with pilot design and test-and-learn methods, including hypothesis framing, control groups, and incrementality measurement.
Technical fluency to engage engineers and architects on APIs, data pipelines, and platform trade-offs.
Hands-on comfort with Power BI and RGM Pricing, Promotion, and Portfolio applications.
Ability to work across time zones, including early and late calls and availability outside standard business hours.
Must be currently authorized to work full time in the United States and not require Coca-Cola sponsorship to continue working legally in the United States.

Nice To Haves

MBA or equivalent postgraduate qualification.
Experience at a top-tier management consulting firm or the strategy practice of a leading professional services firm, especially on digital product, pricing, or revenue management engagements with CPG or retail clients.
Experience coaching or leading other product managers.
Basic SQL skills sufficient to pull and check numbers.
Product management or agile certification, such as CSPO, SAFe POPM, or Pragmatic Institute.
Practical experience using LLM-based tools for real work and a clear understanding of where they fail.

Responsibilities

Own the Global RGM suite product vision, strategy, roadmap, outcome-based goals, and sequencing of capabilities by commercial value; present the roadmap and value delivered to operating-unit leadership and bottler executives.
Conduct continuous user discovery with RGM teams, including examining pricing processes end to end and identifying where the product creates value or falls short.
Translate user needs into clear problem statements, written requirements, examples, and acceptance criteria, and retest solutions with users after release.
Write user stories and represent the needs of operating units and bottlers in prioritization and roadmap decisions with the Global RGM Product Owner.
Own and prioritize the product backlog against commercial value, make trade-offs among competing requests, and explain prioritization decisions to senior stakeholders.
Define release success measures, participate in backlog refinement and sprint reviews, and provide business sign-off that shipped functionality meets market needs.
Protect product credibility by identifying recommendations that would not withstand scrutiny from bottlers.
Embed a consistent closed-loop RGM workflow in the product, covering insight generation and opportunity sizing, strategy setting, guardrail definition, in-market execution, and post-implementation evaluation.
Design product-enforced governance capabilities, including price floors and ceilings, discount depth and promotion frequency, and price-gap and price-index thresholds.
Support pilot design and test-and-learn practices with market teams, including hypothesis framing, control groups, and incrementality measurement.
Define quality criteria for AI-generated recommendations with AI Engineering and Data Science, determine where human review is required, and flag outputs unsupported by the underlying data.
Partner with UX on the end-to-end user experience, launch communications, and demonstrations.
Build business cases for significant capability requests by sizing commercial opportunity, weighing effort and alternatives, and recommending what to build.
Lead releases through launch and adoption, including capability building and short playbooks that help users understand analytics and recommendations.
Track product adoption by market, report usage data, identify where adoption stalls, and feed findings into the backlog.