Revenue Operations Analyst

Popmenu

2d•$80,000 - $90,000•Remote

About The Position

Popmenu is hiring a detail-oriented Revenue Operations Analyst to improve the accuracy, completeness, and usefulness of CRM data for its Sales and Marketing teams. The role will clean and standardize tens of thousands of restaurant accounts and contacts, enrich records with information such as ownership, restaurant technology platforms, and location counts, and build repeatable processes to maintain data quality. The analyst will use enrichment platforms, automation, and AI tools to research and update data at scale, while checking outputs to maintain accuracy. The position is remote in the United States and supports go-to-market work through trusted CRM data, reporting, and collaboration with Sales, Marketing, and Sales Operations. Success includes auditing CRM data, establishing baseline health metrics and remediation priorities, evaluating enrichment sources, filling priority data gaps, creating repeatable record-cleaning and verification processes, reducing data-quality issues, and reporting data health to Sales and Marketing leadership. Popmenu is a fast-growing, venture-backed SaaS company focused on helping restaurants succeed through technology. Compensation includes a base salary of $80,000 to $90,000, a target annual bonus of 10% of base, and equity for every employee.

Requirements

2 to 4 years of experience in revenue operations, sales operations, marketing operations, or CRM data management.
At least 2 years of hands-on Salesforce experience, including data imports and mass updates with Data Loader or Data Import Wizard; duplicate and matching rules; merging accounts and contacts; validation rules; account hierarchies; and reports and dashboards.
Experience with B2B data and enrichment platforms such as ZoomInfo, Apollo, or Clay, including setting up their sync with Salesforce.
Hands-on experience using AI tools to clean, classify, or enrich data.
Strong Excel or Google Sheets skills, including XLOOKUP, pivot tables, and cleanup formulas.
Workflow and automation experience with Clay, Zapier, Make, or similar tools.
Investigative mindset and strong attention to detail, with the judgment to automate tasks once they become repetitive.

Nice To Haves

SQL.
Salesforce Administrator certification.
Experience with Salesforce deduplication and data-quality tools such as DemandTools, Cloudingo, or RingLead.
Restaurant, hospitality, or restaurant-technology experience.
Familiarity with Restaurantology or other technographic data sources.
Exposure to territory design or account scoring.

Responsibilities

Audit, enhance, merge, and standardize Salesforce account and contact records, including names, titles, roles, emails, phone numbers, addresses, and account hierarchies.
Use AI tools and automation platforms to standardize titles, normalize records, classify contacts into buying roles, and research restaurant websites at scale; build repeatable workflows and verify their accuracy.
Confirm owners, operators, general managers, and marketing leads; retire stale contacts and map buying roles for sales representatives.
Research restaurants’ online ordering, POS, reservation, website, and delivery platforms using automated research, technographic data, and manual checks; record findings in structured CRM fields.
Run and optimize enrichment and technographic data providers, including field mapping, sync rules, match rates, credit usage, and vendor accuracy assessments.
Define data standards, required fields, validation rules, and naming conventions; establish recurring data-hygiene routines and deduplication automation, and provide a way for representatives to flag bad data.
Build dashboards that track data completeness, accuracy, duplicate rates, and enrichment coverage, and report progress to Sales and Marketing leadership.
Partner with Sales, Marketing, and Sales Operations on territory alignment, list building, segmentation, and campaign targeting.
Maintain a data dictionary and clear playbooks documenting data standards and processes.
Complete a CRM contact and firmographic data audit, deliver a baseline data-health scorecard, and prioritize remediation by segment.
Assess data sources such as ZoomInfo and Restaurantology for coverage and accuracy, and recommend where to add, cut, or renegotiate providers.
Fill priority contact and firmographic data gaps through vendor enrichment, AI-assisted website research, and targeted manual checks.
Set up field mapping and sync rules so enriched data is properly incorporated without overwriting good data.
Own repeatable processes for cleaning, verifying, and merging records, including deduplication rules, multi-location and franchise hierarchy merge logic, email and phone verification, and contact-role confirmation.
Reduce duplicate rates, bounce rates, and records missing key fields; accurately capture ordering platforms and core firmographics for target accounts.
Run ongoing hygiene routines, validation rules, and automation to prevent bad data at entry, and report data health monthly.