Revenue Marketing Lead

Nominal•Los Angeles, CA

8h•Onsite

About The Position

Nominal is building a Hardware Intelligence Platform for engineering teams working on complex physical systems. The Revenue Marketing Lead will be Nominal’s first revenue marketing hire, responsible for setting the strategy and building the initial demand-generation engine across paid and digital acquisition, field marketing, and account-based programs. The role reports to co-founder Bryce Strauss and is measured across the full pipeline. The Lead will define goals and standards for marketing’s contribution to revenue, personally build and test early campaigns and systems, and develop the systems and team needed to scale them. Marketing programs will be tailored to three customer segments: emerging venture-backed hardware companies, established enterprise manufacturers, and strategic government, defense, and enterprise accounts. The role works closely with Sales and Rev Ops and is accountable for pipeline, conversion, customer acquisition cost, meetings, and cost per opportunity.

Requirements

Track record of owning B2B marketing-sourced pipeline targets, with evidence of pipeline sourced, stage conversion, CAC, and payback.
Hands-on experience running paid and digital acquisition, such as LinkedIn, Google, and programmatic advertising, with structured testing and demonstrable conversion results.
Experience running field and account-based programs, including events, executive experiences, and ABM, against pipeline targets.
Experience marketing complex technical products to technical buyers such as engineers, developers, or scientists.
Fluency with modern revenue tools, including AI-native signal and enrichment tools such as Clay and Common Room, and systems of record such as Salesforce and HubSpot or Marketo.
A record of building AI workflows on top of revenue tools.
Strong narrative judgment and the ability to explain which stories will resonate with engineers and why.
Experience setting goals and operating cadences with Sales and Rev Ops that produce results beyond marketing.

Nice To Haves

Experience marketing to aerospace, defense, or government buyers, including procurement-driven or export-controlled sales cycles.
Experience as an early or founding marketing leader at a high-growth infrastructure, developer tools, or industrial software company.
Experience designing agent-run marketing workflows and evaluating and monitoring them after launch.
An engineering degree or technical background that establishes credibility with buyers.

Responsibilities

Own the strategy and targets for marketing-sourced pipeline across paid, digital, field, and events, deciding where to invest and where to double down.
Translate buyer personas into a targeting system based on where hardware engineers, program managers, and engineering leaders research, whom they trust, and what motivates them to act.
Run a disciplined experimentation engine across paid, web, and conversion, using AI agents and automation to increase testing capacity.
Build and launch initial campaigns, landing pages, and paid tests hands-on before scaling successful programs.
Run field and account-based programs, including industry events, executive dinners, and customer moments, with target-account lists and pipeline plans established in advance.
Shape self-serve and product-led acquisition so engineers can discover and try Nominal before speaking with Sales.
Participate in Sales pipeline reviews and share accountability for results on targeted accounts.
Report sourced pipeline, meetings booked, and cost per opportunity for every program.