Retail Media & Advertising Sr. Manager

Live Comfortably LLC • Rock Hill, SC

1d

About The Position

Live Comfortably is a growing consumer bedding company with a portfolio of licensed and owned brands, including Serta, Protect-A-Bed, Restful Nights, Downlite, and Good Housekeeping. The company sells across Amazon, Walmart, Target, and its own direct-to-consumer sites, and is developing a more aggressive full-funnel go-to-market strategy.

The Retail Media & Advertising Senior Manager serves as the connection between agency partners and the business, owning the orchestration, performance accountability, and strategic direction of retail media and paid digital advertising across marketplaces and DTC. The role leads agency partners, evaluates and challenges their strategies, manages advertising investments, and coordinates activity across channels. It also oversees organic social media and provides performance insights and recommendations to senior leadership.

Requirements

• 3–5 years of experience in retail media, performance marketing, or digital advertising.
• Solid working knowledge of Amazon advertising, including Sponsored Ads, DSP, and AMC.
• Proven experience managing external agencies and holding them accountable for performance.
• Strong analytical skills, including the ability to pull reports, identify trends, and present clear, actionable recommendations.
• Experience managing or owning advertising budgets.
• Highly organized and self-directed, with the ability to work in a fast-paced environment with minimal process overhead.

Nice To Haves

• Agency or retail media background, with direct exposure to building and evaluating media plans.
• Experience at a retail media or performance agency in an account management or strategy role, ideally supporting CPG or home goods brands.
• Familiarity with DTC paid social and search platforms such as Meta and Google, and on-site conversion dynamics.
• Working knowledge of Walmart Connect, Target’s retail media network, and other omnichannel advertising platforms.
• Exposure to Amazon Marketing Cloud (AMC) and audience-based strategies.
• Experience with CRM or lifecycle marketing tools such as Listrak or Klaviyo and their integration with paid media.
• Comfort using market intelligence and analytics tools such as Stackline, Profitero, or similar platforms.

Responsibilities

• Own day-to-day management of retail media and paid digital agency partners, including PacVue for Amazon, BlueWheel for DTC paid media, and additional agencies as the portfolio grows.
• Challenge agency strategies and address underperforming or misaligned plans, ensuring partners work toward shared business objectives.
• Partner with PacVue on full-funnel Amazon advertising across Sponsored Products, Sponsored Brands, DSP, AMC, and tentpole events.
• Review Amazon media plans, ask strategic questions, and ensure recommendations support business objectives rather than agency constraints.
• Oversee paid social, affiliate, and search performance for RestfulNights.com.
• Evaluate traffic acquisition costs, conversion economics, and the connections among paid media, email/CRM platforms, and the on-site experience.
• Guide agencies toward an integrated, full-funnel view of DTC performance rather than channel-by-channel reporting.
• Manage advertising across Walmart Connect, Target’s retail media network, and emerging or pureplay channels.
• Evaluate agency-managed services and, for select smaller or test-and-learn accounts such as Wayfair, perform hands-on optimization.
• Own advertising budgets across channels and track spend against plan.
• Recommend where incremental investment should be scaled or reallocated based on performance.
• Oversee organic social media strategy and execution, including LinkedIn for brand building.
• Develop and manage a content calendar to ensure quality, consistency, and alignment.
• Coordinate across PacVue, BlueWheel, and internal tools so audiences, creative, timing, and insights are connected.
• Align Amazon tentpole events with DTC and omnichannel media strategies.
• Build and maintain a clear, consistent view of advertising performance across channels.
• Report performance, insights, and recommendations to senior leadership and participate in monthly business reviews.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed