Manager Media Performance & Advertising

Hertz•West Bay Club, FL

2d•Hybrid

About The Position

The Media Marketing Manager owns performance media strategy, execution, and optimization for Hertz Corporation, driving profitable rental bookings across the Hertz, Dollar Car Rental, and Thrifty Car Rental brands. The role leads paid search, programmatic display and video, connected TV and paid video, paid social, retargeting, and other conversion-based advertising to grow bookings, revenue per booking, and rental days while meeting return on ad spend and customer acquisition cost targets. The manager plans and manages conversion-focused paid media to capture high-intent travel demand, compete for category demand, and reactivate past renters. This position owns the US and inbound-to-US performance media plan, translating booking, revenue, and market-share goals into channel strategies, forecasts, and test plans. It manages pacing and in-flight optimization, leads agency and platform partners, evaluates new channels and betas, and reports performance and recommended actions to stakeholders. The role is part of the Global Paid Media & Advertising team and requires working from the Estero, Florida, or Atlanta, Georgia, office at least three days per week. The salary range starts at $120,000 and is commensurate with experience.

Requirements

At least 5 years of performance media experience planning and buying paid search, programmatic display and video, paid social, and retargeting, with direct ownership of conversion and revenue outcomes.
Proven experience optimizing e-commerce media to booking, ROAS, CAC, and revenue targets.
Hands-on experience with Google Ads, Microsoft Advertising, and at least one major DSP such as The Trade Desk, DV360, or Amazon DSP.
Experience with paid social platforms; Meta experience is required.
Experience buying CTV/OTT media.
Experience managing sizable media budgets, forecasting and pacing spend, and reallocating budgets across markets and channels.
Strong analytics experience with Google Analytics (GA4), Adobe Analytics or similar, and Excel or Sheets; familiarity with tag management, attribution models, and incrementality testing.
Experience managing agencies, platform partners, and vendors, including briefing, performance management, and test agendas.
Experience working cross-functionally with e-commerce/CRO, creative, brand, pricing/revenue, and analytics teams.
Deep expertise in paid search structure, bidding strategies including tCPA/tROAS and value-based bidding, query management, and ad copy testing at scale.
Strong programmatic knowledge, including audience strategy, first- and third-party data, contextual and PMP buying, brand safety, viewability, and frequency management.
Understanding of full-funnel conversion media, including prospecting, retargeting/remarketing, and loyalty/reactivation.
Analytical and commercial mindset, with comfort using ROAS, CAC, payback, revenue per booking, rental days, and margin-aware optimization to guide actions.
Testing discipline, including hypothesis design, A/B and geo/incrementality testing, and scaling validated learnings.
Excellent communication and stakeholder-management skills, including clear reporting, concise recommendations, and ability to influence cross-functional partners.
Strong project and budget management, attention to detail, and ability to manage multiple campaigns and deadlines in a fast-paced environment.
Working knowledge of creative best practices for search, display, video, and social, and of landing-page and booking-funnel conversion drivers.
Proficiency with Microsoft Office (Excel, PowerPoint, Word) and media and analytics platforms.
Bachelor’s degree in Marketing, Finance, Business, or a related area is preferred.

Nice To Haves

Seven or more years of performance media experience.
Experience in travel, hospitality, car rental, or other high-consideration, location-based e-commerce.
TikTok paid social experience.
Experience with BI and reporting tools such as Tableau, Looker, or Power BI.
Familiarity with feed management, dynamic ads, and automation.
Bachelor’s degree in Marketing, Finance, Business, or a related area.

Responsibilities

Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Advertising, managing campaign structure, keywords, ad copy, assets, bidding strategies, and budgets against booking and ROAS goals.
Own programmatic display and video buying for prospecting and retargeting, including audience strategy, frequency, creative rotation, brand safety, viewability, and supply quality.
Lead paid video and CTV/OTT campaigns aimed at incremental reach and booking lift, with measurement tied to site visits, searches, and completed reservations.
Manage conversion-focused paid social campaigns for demand generation, retargeting, and promotional support, aligning creative and offers with audience, destination, and travel window.
Build and maintain retargeting and remarketing programs across search, display, video, and social, using suppression and frequency controls.
Drive conversion-rate optimization with E-commerce, including landing-page and booking-funnel alignment, offer messaging, merchandising, and A/B and multivariate testing.
Manage pacing, budget allocation, and bid and audience optimization across brands and markets; reallocate spend toward the highest-return markets, rental periods, and customer segments.
Own tracking, attribution, and measurement hygiene, including campaign taxonomy, UTM and tag management, conversion definitions, and reconciliation with web analytics and booking data.
Analyze performance across channels, campaigns, markets, locations, vehicle classes, devices, and audiences; produce reporting, forecasts, and post-campaign readouts with recommendations.
Run structured test-and-learn programs, including incrementality and geo tests, audience and creative tests, bidding tests, and landing-page tests; document learnings and scale successful approaches.
Manage media agencies, platform representatives, and ad-tech and martech vendors; negotiate added value, evaluate betas and inventory, and ensure brand-safety and compliance standards.
Partner with Brand, Creative, CRM/Loyalty, and Revenue Management on campaign calendars, promotions, and major demand events.
Monitor competitive activity, travel demand trends, and platform changes; identify risks and opportunities and adjust plans.