Manager, Advertising Media

Red Bull•Santa Monica, CA

2d•$85,360 - $128,040

About The Position

The Media Manager develops, manages, and optimizes integrated paid media campaigns for the U.S., driving effectiveness, efficiency, innovation, and growth across national and regional media plans. Working closely with media agency partners, internal Advertising and Brand teams, and media platforms, the role translates marketing priorities, audience insights, and campaign performance into media strategies and solutions. It uses data and campaign learnings to optimize media investment and inform future planning, while identifying emerging opportunities, technologies, and platform capabilities that can support the growth of Red Bull’s energy drink business, media properties, and events. The role oversees campaign strategy and execution across media channels, manages agency relationships and budgets, applies digital media best practices, and ensures compliance with relevant U.S. advertising data privacy requirements. It also supports the development of internal media expertise by educating teams and translating complex media topics and performance insights into clear recommendations.

Requirements

At least 5 years of experience in integrated media planning, buying, and activation, with strong digital media expertise across planning, activation, measurement, and optimization.
Strong knowledge of YouTube and major social media platforms, including their advertising capabilities, measurement approaches, and roles within integrated media strategy.
Strong analytical skills, including interpreting media performance data, evaluating performance against benchmarks, identifying actionable insights, and translating findings into media recommendations.
Performance-driven approach and ability to apply campaign learnings to ongoing optimization and future planning.
Excellent media agency, partner, and vendor management skills.
Excellent verbal, written, and presentation skills, including the ability to synthesize complex information and communicate insights, strategies, and recommendations to senior stakeholders.
Ability to manage multiple projects and meet demanding deadlines.
Autonomous, proactive self-starter with a strong focus on results and the ability to move work forward independently.
Ability to build collaborative relationships across internal teams, agencies, and media platforms.
Solution-oriented approach, with the ability to simplify complex problems and develop actionable solutions.
Exceptional attention to detail and accuracy across planning, campaign execution, reporting, budget management, and deliverables.
Understands and lives the Red Bull culture and lifestyle.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Consumer or lifestyle brand advertising experience.
Agency experience.

Responsibilities

Develop integrated advertising media strategies with agency teams across media strategy, planning and buying; TV; CTV; digital/programmatic; social; search; and OOH.
Manage day-to-day campaigns, including media optimization, budget management, and performance monitoring.
Analyze campaign performance against objectives and benchmarks, identify actionable insights, and develop media recommendations.
Apply campaign learnings to optimization strategies and future planning for current and upcoming campaigns.
Oversee accurate and rigorous execution of in-house media planning and buying activities.
Coordinate across teams to integrate paid, owned, and earned media.
Ensure agency partners provide comprehensive post-campaign analyses and translate learnings into recommendations for future plans.
Manage media agency partners across strategy, planning, buying, TV/video, programmatic, social, search, OOH, and retail/e-commerce.
Build collaborative relationships with agencies and media platforms, set expectations, and identify solutions to improve campaign performance.
Challenge agency partners to monitor and optimize campaigns and identify meaningful insights and opportunities.
Collaborate with agency partners to develop, evaluate, and evolve campaign benchmarks.
Support the Sr. Manager with annual media agency evaluations and media planning and buying reviews.
Maintain day-to-day campaign media budgets and ensure accuracy across Finance and internal media management platforms.
Coordinate timely and accurate billing and reconciliation of media activities with agency partners, and oversee billing and reconciliation for in-house media activity.
Support the Sr. Manager in setting annual budgets for campaigns and initiatives.
Implement digital media best practices, including the continued advancement of programmatic advertising.
Use audience, platform, and campaign performance data to improve targeting, media efficiency, and effectiveness while maintaining an audience-centric approach.
Maintain knowledge of digital media planning, activation, measurement, and optimization, particularly across YouTube and social platforms.
Identify and evaluate emerging media trends, technologies, capabilities, and partners, and assess their relevance to media strategies.
Ensure the Google Marketing Platform ad tech stack is fully leveraged across planning, activation, and measurement.
Ensure compliance with CCPA and other relevant U.S. advertising data privacy requirements.
Guide the continued evolution of in-house media buying practices.
Help build team expertise across emerging and evolving channels, including programmatic, social, search, addressable TV, programmatic DOOH, and radio.
Provide thought leadership and education to internal Advertising and Brand teams about the evolving media landscape.
Translate complex media topics, platform developments, and performance insights into clear narratives for internal stakeholders.
Create and facilitate relevant media trainings and share knowledge and learnings across teams.