Head of Sales – Media & Advertising Data
About The Position
BaseLayer Data is seeking a senior, revenue-focused sales leader to own enterprise sales strategy and revenue for its advertising and media data products. The role focuses on expanding into advertisers, brands, agencies, networks, broadcasters, streaming platforms, and major technology and data buyers. The successful candidate will personally build relationships, identify buyers and budgets, develop qualified enterprise opportunities, and take deals from first conversation through signed contract and revenue. Products include data licensing, recurring data products, and strategic partnerships. The role also involves establishing account priorities and target customers, negotiating commercial terms, developing pilots into recurring and multi-year contracts, and maintaining disciplined CRM and revenue forecasts. The Head of Sales will collaborate with product and leadership to understand customer needs, identify use cases, shape packaging and pricing, translate feedback into product requirements, and identify strategic partnerships and expansion opportunities. Travel may be required for customers, partners, and industry events. The position is remote and reports to the General Manager/Chief Growth Officer.
Requirements
- 10+ years of experience in media, advertising, ad-tech, mar-tech, data, measurement, or related industries.
- Demonstrated track record of personally closing meaningful enterprise deals.
- Existing relationships with senior decision-makers at advertisers, brands, agencies, networks, streaming companies, and/or major technology companies.
- Strong understanding of how advertising and media budgets are allocated.
- Experience selling data, technology, advertising, media intelligence, measurement, or related products.
- Strong commercial judgment and negotiation skills.
- Exceptional pipeline discipline and forecasting rigor.
- Ability to operate as a hunter and individual contributor, rather than only as an account manager.
- Comfort selling an emerging product or category and creating demand where a mature buying process does not yet exist.
- Executive-level communication and relationship-building skills.
- Entrepreneurial mindset, high urgency, and strong follow-through.
- Bachelor’s degree or practical experience.
Nice To Haves
- Relationships with major advertisers and brands, advertising and media agencies, TV networks and broadcasters, streaming and FAST platforms, technology companies, data providers and buyers, media owners, and distributors.
- Relevant experience at companies such as iSpot, Kinetiq, Nielsen, Kantar, MediaRadar, VideoAmp, Samba TV, The Trade Desk, Roku, LG Ads, Samsung Ads, FreeWheel, or Innovid, or at major advertising agencies, networks, broadcasters, advertisers, or technology companies.
Responsibilities
- Own BaseLayer's enterprise sales strategy and revenue target, from initial conversations through signed contracts and revenue.
- Identify economic buyers, decision-makers, budgets, and procurement paths.
- Sell advertising and media data products, including data licensing, recurring data products, and strategic partnerships.
- Build, manage, and close a qualified enterprise pipeline across advertisers and brands, agencies, TV networks and broadcasters, streaming and FAST platforms, and large technology and data buyers.
- Establish account priorities and target customers.
- Negotiate commercial terms and navigate procurement.
- Develop pilots into recurring and multi-year contracts.
- Maintain the pipeline through disciplined CRM practices and revenue forecasting.
- Use an existing network of senior relationships to open doors and accelerate sales cycles.
- Build a rigorous sales process with clear pipeline stages, next steps, close dates, and forecasts.
- Represent BaseLayer with senior executives across the advertising and media ecosystem.
- Travel as needed for customers, partners, and industry events.
- Work with product and leadership to translate customer needs into commercially valuable products.
- Understand customer problems and buying priorities, and identify high-value use cases.
- Help shape product packaging and pricing and translate customer feedback into product requirements.
- Identify strategic partnership opportunities and help determine where BaseLayer should expand next.
Benefits
- Comprehensive health benefits
- Gym membership reimbursement
- 401(k)
- Paid time off
- Ongoing development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
