Manager, Advertising Media

Red Bull•Santa Monica, CA

About The Position

The Manager, Advertising Media develops, manages, and optimizes integrated paid media campaigns for the US, driving effectiveness, efficiency, innovation, and growth across national and regional media plans. The role works closely with media agency partners, internal Advertising and Brand teams, and media platforms to translate marketing priorities, audience insights, and campaign performance into effective media strategies and solutions. It uses a data- and performance-driven approach to continually optimize media investment and inform future planning, while identifying emerging opportunities, technologies, and platform capabilities that can help grow the energy drink business, media properties, and events. The position oversees integrated media strategy and campaign execution across channels including TV, CTV, digital/programmatic, social, search, OOH, and retail/e-commerce. It manages agency relationships, campaign budgets, billing and reconciliation, media stewardship, privacy compliance, and in-house planning and buying practices. The Manager also helps develop internal team expertise by sharing media insights, providing education, and facilitating training on evolving channels and platforms.

Requirements

At least 5 years of experience in integrated media planning, buying, and activation.
Strong digital media expertise across planning, activation, measurement, and optimization.
Strong knowledge of YouTube and major social media platforms, including advertising capabilities, measurement approaches, and their role in integrated media strategy.
Consumer or lifestyle brand advertising experience.
Strong analytical skills, including interpreting media performance data, evaluating results against benchmarks, identifying insights, and developing effective recommendations.
Performance-driven approach and ability to apply campaign learnings to ongoing optimization and future planning.
Excellent media agency, partner, and vendor management skills.
Excellent verbal, written, and presentation skills, including the ability to synthesize complex information and communicate insights and recommendations to senior stakeholders.
Ability to manage multiple projects and meet demanding deadlines.
Autonomous, proactive self-starter with a results focus and ability to move work forward independently.
Ability to build collaborative relationships across internal teams, agency partners, and media platforms.
Solution-oriented mindset and ability to simplify complex problems into actionable solutions.
Exceptional attention to detail and accuracy across planning, campaign execution, reporting, budget management, and deliverables.
Understands and lives the Red Bull culture and lifestyle.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Agency experience.

Responsibilities

Develop integrated media strategies with agency teams across media strategy, planning and buying; TV; CTV; digital/programmatic; social; search; and OOH.
Manage day-to-day campaigns, including media optimization, budget management, and performance monitoring.
Analyze campaign performance against objectives and benchmarks, identify actionable insights, and translate findings into media recommendations and solutions.
Apply campaign learnings to current campaign optimization and future media planning.
Oversee accurate and rigorous execution of in-house media planning and buying activities.
Work cross-functionally to integrate paid, owned, and earned media.
Ensure agencies provide comprehensive post-campaign analyses and turn learnings into actionable recommendations.
Manage agency partners across media strategy, planning and buying, TV/video, programmatic, social, search, OOH, and retail/e-commerce.
Build collaborative agency and platform partner relationships, set clear expectations, and identify ways to improve campaign performance.
Monitor and optimize campaigns with agency partners, challenging them to identify meaningful insights and opportunities.
Collaborate with agency partners to develop, evaluate, and evolve campaign benchmarks.
Support the Sr. Manager with annual media agency evaluations and media planning and buying reviews.
Maintain day-to-day campaign media budgets and ensure accuracy across Finance and internal media management platforms.
Coordinate timely and accurate billing and reconciliation of media activities with agency partners, and oversee reconciliation of in-house media activity.
Support the Sr. Manager in setting annual budgets across campaigns and initiatives for business planning.
Implement digital media best practices, including continued advancement of programmatic advertising.
Use audience, platform, and campaign performance data to improve targeting, media efficiency, and effectiveness while maintaining an audience-centric approach.
Maintain knowledge of digital media planning, activation, measurement, and optimization, with particular depth across YouTube and social platforms.
Identify and evaluate emerging media trends, technologies, capabilities, and partners, and determine how relevant opportunities can inform media strategy.
Ensure the Google Marketing Platform ad tech stack is fully leveraged across planning, activation, and measurement.
Ensure compliance with CCPA and other relevant US advertising data privacy requirements.
Provide guidance on the continued evolution of in-house media buying practices.
Help build team expertise in emerging and evolving channels, including programmatic, social, search, addressable TV, programmatic DOOH, and radio.
Educate internal Advertising and Brand teams about changes in the media landscape and translate complex media topics and performance insights into clear narratives.
Create and facilitate media trainings as needed and share knowledge and learnings across teams.