Multi-Media Advertising Account Executive

Cumulus Media New Holdings Inc.•New York, NY

About The Position

The Multi-Media Advertising Account Executive manages relationships with local and regional businesses, protects and grows revenue, and identifies new business opportunities with existing and prospective clients. The role develops marketing solutions to help customers meet their business goals and implements initiatives aligned with personal, company, and corporate objectives. Meeting budgeted revenue targets is the minimum expectation. The account executive is expected to invest in professional development and stay current with technology, marketing, and the company's products and services. The position represents Cumulus Media's broadcast, digital, social, streaming, event, and specialized-programming offerings. It involves outside sales and regular travel to meet clients and prospects and attend business-related events. Compensation includes guaranteed first-year income of $4,000 per month, with additional commission opportunities and uncapped earning potential.

Requirements

  • 1–3 years of sales experience.
  • Valid driver's license; regular travel to meet clients and prospects and attend business-related events is an essential function.
  • Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale results.
  • Strong understanding of lead generation and ability to connect with viable prospects.
  • Understanding of sales metrics to build a sales funnel and maintain a pipeline of new business.
  • Excellent communication skills.
  • Self-motivating, entrepreneurial, positive, friendly, and collaborative approach.
  • High energy and passion for sales.
  • Flexible, creative, and curious.
  • Bachelor's degree in business, marketing, or a related field is preferred but not required.
  • Proficiency in Microsoft Office, social networking platforms, and CRM tools is highly preferred.

Nice To Haves

  • Background in broadcast, media, or digital advertising sales.
  • Bachelor's degree in business, marketing, or a related field.
  • Proficiency in Microsoft Office, social networking platforms, and CRM tools.

Responsibilities

  • Understand clients' goals, objectives, processes, markets, and consumer trends to identify needs and develop customized marketing solutions.
  • Develop and deliver informed, integrated multi-platform sales presentations using broadcast, digital, and event tactics.
  • Negotiate and close business to generate revenue and build long-term client relationships across platforms.
  • Maintain a proficient understanding of Cumulus Media's assets, resources, products, services, and current advertising opportunities.
  • Represent the full suite of products and services, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements; assist in developing creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, maintaining a full sales pipeline.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to represent the brand and help clients achieve success.

Benefits

  • Guaranteed income during the first year, with additional commission opportunities and uncapped earning potential.
  • Medical, dental, and vision insurance.
  • 401(k) with company match.
  • Paid vacation, sick, and holiday time off.
  • Parental leave.
  • Life insurance.
  • Disability insurance.
  • Wellness benefits.
  • Employee referral bonus program.
  • Focused, responsible, and collaborative work environment with the ability to explore and try innovative solutions.
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