Multi-Media Advertising Account Executive

Cumulus Media New Holdings Inc.•Harrisburg, PA

About The Position

The Multi-Media Advertising Account Executive manages relationships with local and regional businesses, protects and grows revenue, and identifies new business opportunities with existing and prospective clients. The role provides customized marketing solutions to help clients achieve their goals and plans and implements initiatives aligned with personal, company, and corporate directives. Achieving budgeted revenue targets is the minimum performance expectation. The successful candidate invests in professional development and builds knowledge of technology, marketing, and the company’s products and services. The position represents Cumulus Media’s broadcast, digital, mobile, social, streaming, event, and specialized programming assets to local businesses. It involves prospecting, developing and presenting integrated marketing plans, negotiating and closing business, managing sales agreements and client fulfillment, and following station and corporate procedures for orders, billing, reporting, forecasts, and competitive analysis.

Requirements

One to three years of media sales experience.
Proficiency with Microsoft Office, social networking platforms, and CRM tools.
Excellent communication skills.
Passion for developing new business relationships in an outside sales role.
Enjoyment of presenting sales opportunities and post-sale successes to clients.
Strong understanding of lead generation and ability to connect with viable prospects.
Understanding of sales metrics to fill a sales funnel and maintain a consistent pipeline of new business.
Self-motivation and an entrepreneurial spirit.
Positive, friendly, and collaborative approach.
High energy and passion for sales.
Flexibility, creativity, and curiosity.
Digital savvy.

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field.

Responsibilities

Understand clients’ goals, objectives, processes, and external markets to identify business needs and develop customized marketing solutions.
Develop and deliver informed, multi-platform sales presentations that combine broadcast, digital, and event tactics to build brand loyalty and achieve client results.
Negotiate and close business that drives revenue and supports long-term client relationships across media and platforms.
Maintain a proficient understanding of Cumulus Media’s assets and resources, continually learning about products and industry advertising opportunities.
Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements.
Assist in developing creative messaging across platforms.
Prospect aggressively through networking, cold calling, canvassing, referrals, and other methods to maintain a full pipeline of sales prospects.
Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting regular sales, pipeline, forecast, and competitive-analysis reports.
Collaborate to represent the company’s brand and help clients achieve success.

Benefits

Uncapped commission-earning potential and guaranteed income during the first year of employment.
Medical, dental, and vision insurance coverage.
401(k) with company match.
Paid vacation, sick, and holiday time off.
Parental leave.
Life insurance.
Disability insurance.
Wellness benefits.
Employee referral bonus program.
Focused, responsible, and collaborative work environment with the ability to propose and try innovative solutions.