Media & Advertising Operations Intern - Summer 2027

AmTrust Financial Services, Inc.•Southington, CT

About The Position

The Media & Advertising Operations Intern will join the Corporate Marketing team to help measure and optimize advertising performance across digital, video, social, search, audio, and emerging media channels. The role offers hands-on experience with media measurement, brand health, audience insights, and marketing performance. The intern will work with marketing, analytics, agency, and vendor teams to turn complex data into clear, actionable recommendations and support campaign performance, measurement, and media efficiency.

Requirements

  • Rising senior graduating December 2027 or May 2028 and actively pursuing a bachelor's degree in Marketing, Advertising, Business Analytics, Economics, Statistics, Data Science, Psychology, Behavioral Science, Communications, or a related field.
  • Strong analytical, quantitative, problem-solving, and communication skills.
  • Comfortable working with data, spreadsheets, and reporting tools to translate findings into clear business insights.
  • Detail-oriented, organized self-starter with a willingness to learn and take initiative.

Nice To Haves

  • Interest in marketing analytics, media planning, advertising technology, or digital marketing.
  • Experience with Excel, Power BI, Tableau, Looker Studio, or similar reporting tools.
  • Understanding of advertising channels and concepts such as reach, frequency, targeting, attribution, and campaign measurement.
  • Experience working with data, research, or business analysis through coursework or projects.
  • Familiarity with Microsoft Copilot or other AI-powered tools and an interest in emerging media and advertising trends.

Responsibilities

  • Monitor campaign performance across search, social, display, video, connected TV, audio, and other media channels.
  • Analyze performance, reach, frequency, audience trends, budgets, and campaign pacing to identify optimization opportunities.
  • Support reporting, dashboards, and measurement frameworks that connect media investments to business objectives.
  • Analyze brand health, consumer research, audience trends, and competitive activity to uncover actionable insights.
  • Support audience segmentation, targeting, and customer journey analysis to improve media effectiveness.
  • Translate findings into clear recommendations for marketing stakeholders.
  • Monitor media quality, tracking, and measurement, including viewability, invalid traffic, brand safety, and ad fraud.
  • Help investigate performance issues and reporting discrepancies while supporting campaign quality and measurement consistency.
  • Analyze audience reach, frequency, and channel overlap to identify opportunities to improve media efficiency.
  • Support audience segmentation, targeting, and campaign optimization efforts.
  • Evaluate customer journeys and advertising exposure across touchpoints to inform media planning.
  • Explore emerging advertising technologies, measurement approaches, and industry trends.
  • Evaluate how AI-powered tools can improve reporting, analytics, forecasting, and insight generation.
  • Partner with marketing, analytics, agency, and vendor teams on media performance initiatives.
  • Participate in campaign planning and reviews, helping turn complex data into clear, actionable insights.

Benefits

  • Opportunity to work on meaningful projects and collaborate with talented teams across the business.
  • Opportunity to build professional skills and make an impact from day one.
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