Multi Media Advertising Sales Manager
About The Position
The Multimedia Sales Director leads, manages, and supervises six Outside Sales team members, one Inside Sales team member, and a support team of three. The role oversees sales development and operational execution across newspaper, niche, and digital products. The Director establishes the annual revenue budget and directs sales efforts to maximize lineage and revenue, generate new business, and maintain market share while controlling expenses. The Director develops and coaches staff, sets sales targets, builds advertiser relationships, and drives sales execution. The position also works with regional leadership and other departments on revenue planning, budgets, incentive programs, production policy, and workflow. Most work takes place in an office, with frequent travel by vehicle to visit accounts.
Requirements
- At least 5 years of media marketing and advertising sales experience.
- Experience leading a team of employees.
- Valid driver’s license and current, complete automobile insurance.
- At least 2 years of computer experience using Excel, Word, and Outlook.
- Ability to join sales calls and close business while demonstrating the sales process and developing staff.
Nice To Haves
- Digital marketing sales and operations experience.
- College degree.
Responsibilities
- Supervise sales staff in selling advertising and generating new business revenue to meet targets.
- Motivate, direct, coach, and train sales team members; provide guidance and recognition and address performance issues.
- Establish monthly sales targets with each MMAE.
- Travel regularly with sales staff to build and maintain advertiser relationships.
- Meet competitive challenges, identify sales opportunities, and help the team reach its potential.
- Report on the status of advertising accounts; assign or reassign accounts as warranted and provide prospects to salespeople.
- Maintain communication with advertising accounts.
- Prepare sales plans and strategies and develop new presentations, improve existing presentations, and ensure staff use available sales tools and resources.
- Develop sales and marketing information and packages, including advertising rate programs.
- Resolve advertising sales problems, handle complaints, negotiate major adjustments, and uphold company policy.
- Work with regional leadership, peer Sales Leaders, and staff to develop and implement monthly territory revenue targets and compensation incentive programs.
- Complete action plans, weekly updates, and month-end reports.
- Serve on the Advertising Management team on budgeting, planning, revenue generation, incentives, and production policy.
- Follow and enforce company policies and remain familiar with the Employee Handbook.
- Complete accident reports, timecards, and performance reviews on time and set a positive example for employees.
- Develop and standardize procedures to improve efficiency.
- Coordinate with other departments, publications, offices, and buildings to support smooth workflow.
- Work collaboratively and effectively with others in a busy, deadline-driven business environment to meet customer needs.
- Maintain regular attendance.
- Work with other departments to ensure timely advertising production and good interdepartmental relations.
- Temporarily service accounts when there is no regular account representative.
Benefits
- Competitive medical, dental, and vision insurance.
- Company-paid disability and term life insurance.
- Generous PTO policy, with accrual beginning on the first day of employment.
- Company-paid holidays.
- 401(k) plan.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
