Manager Media Performance & Advertising

Hertz • Estero, FL

1d • Hybrid

About The Position

The Media Marketing Manager owns performance media strategy, execution, and optimization for Hertz Corporation across the Hertz, Dollar Car Rental, and Thrifty Car Rental brands. The role drives profitable rental bookings by managing paid search, programmatic display and video, connected TV and paid video, paid social, retargeting, and other conversion-based advertising. Success is measured against booking, revenue, rental-day, return on ad spend (ROAS), and customer acquisition cost (CPA) goals.

The position owns the US and Inbound to US performance media plan and works across internal functions, agencies, and platform partners. It translates booking, revenue, and market-share goals into channel strategies, forecasts, and test plans by brand, market, rental-location type, and customer segment. The manager oversees pacing and in-flight optimization, leads agency and platform partners, evaluates new channels and betas, and reports performance with clear recommendations.

The role is based in the Estero, Florida or Atlanta, Georgia office at least three days per week. The salary range starts at $120,000 and is commensurate with experience.

Requirements

• At least 5 years of performance media experience planning and buying paid search, programmatic display/video, paid social, and retargeting, with direct ownership of conversion and revenue outcomes.
• Proven experience optimizing e-commerce campaigns to booking, ROAS, CAC, and revenue targets.
• Hands-on experience with Google Ads, Microsoft Advertising, and at least one major DSP: The Trade Desk, DV360, or Amazon DSP.
• Experience with paid social platforms; Meta experience is required.
• Experience with CTV/OTT buying.
• Experience managing sizable media budgets, forecasting, pacing, and reallocating spend across markets and channels.
• Strong analytics experience with Google Analytics (GA4), Adobe Analytics or similar, and Excel or Sheets; familiarity with tag management, attribution models, and incrementality testing.
• Experience managing agencies, platform partners, and vendors, including briefing, performance management, and test agendas.
• Experience working cross-functionally with e-commerce/CRO, creative, brand, pricing/revenue, and analytics teams.
• Expertise in paid search structure, bidding strategies such as tCPA/tROAS and value-based bidding, query management, and ad-copy testing at scale.
• Strong programmatic knowledge, including audience strategy, first- and third-party data, contextual and PMP buying, brand safety, viewability, and frequency management.
• Understanding of full-funnel conversion media, including prospecting, retargeting/remarketing, and loyalty/reactivation.
• Analytical and commercial mindset, including comfort with ROAS, CAC, payback, revenue per booking, rental days, and margin-aware optimization.
• Testing discipline, including hypothesis design, A/B and geo/incrementality testing, and scaling validated learnings.
• Excellent communication and stakeholder-management skills, including clear reporting, concise recommendations, and ability to influence cross-functional partners.
• Strong project and budget management, attention to detail, and ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Working knowledge of creative best practices for search, display, video, and social, and of landing-page and booking-funnel conversion drivers.
• Proficiency with Microsoft Office (Excel, PowerPoint, Word) and media/analytics platforms.
• Bachelor’s degree in Marketing, Finance, Business, or a related area preferred.

Nice To Haves

• Seven or more years of performance media experience.
• Experience in travel, hospitality, car rental, or another high-consideration, location-based e-commerce business.
• TikTok paid social experience.
• Experience with BI and reporting tools such as Tableau, Looker, Power BI, or similar.
• Familiarity with feed management, dynamic ads, and automation.

Responsibilities

• Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Advertising, including brand, non-brand, competitor, airport/city, and vehicle-class campaigns.
• Manage search keywords, ad copy, extensions and assets, bidding strategies, and budgets to achieve booking and ROAS goals.
• Own programmatic display and video buying for prospecting and retargeting, including audience strategy, frequency, creative rotation, brand safety, viewability, and supply quality.
• Lead paid video and CTV/OTT campaigns, planning for incremental reach and booking lift and measuring site visits, searches, and completed reservations.
• Manage conversion-focused paid social campaigns for demand generation, retargeting, and promotional support, aligning creative and offers with audiences, destinations, and travel windows.
• Build and maintain retargeting and remarketing programs across search, display, video, and social, with suppression and frequency controls.
• Drive conversion-rate optimization with E-commerce, including landing-page and booking-funnel alignment, offer and promotional messaging, merchandising, and A/B and multivariate testing.
• Manage daily pacing, budget allocation, and bid and audience optimization across brands and markets; reallocate spend toward the highest-return markets, rental periods, and customer segments.
• Own tracking, attribution, and measurement hygiene, including campaign taxonomy, UTM and tag management, conversion definitions, and reconciliation with web analytics and booking data.
• Analyze performance by channel, campaign, market, location, vehicle class, device, and audience; produce weekly and monthly reporting, forecasts, and post-campaign readouts with recommendations.
• Run structured test-and-learn programs, including incrementality and geo tests, audience and creative tests, bidding tests, and landing-page tests; document findings and scale successful approaches.
• Manage media agencies, platform representatives, and ad-tech and martech vendors; negotiate added value, evaluate betas and inventory, and ensure brand-safety and compliance standards.
• Partner with Brand, Creative, CRM/Loyalty, and Revenue Management on campaign calendars, promotions, and major demand events.
• Monitor competitive activity, travel-demand trends, and platform changes; identify risks and opportunities and adjust plans accordingly.

Benefits

• Up to 40% off the base rate of any standard Hertz rental
• Paid time off
• Medical, dental, and vision plan options
• Retirement programs, including 401(k) employer matching
• Paid parental leave and adoption assistance
• Employee Assistance Program for employees and family
• Educational reimbursement and discounts
• Voluntary insurance programs, including pet, legal/identity theft, and critical illness
• Perks and discounts, including theme park tickets and gym discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager