Retail Marketing Manager Europe

COROS

8d•€55,000•Remote

About The Position

The Retail Marketing Manager Europe owns the marketing layer of COROS’s distributor and retail partner relationships across Europe. The role develops and delivers digital and physical campaigns and activations, point-of-sale displays, shop-window concepts, in-store presence, and retail marketing materials across five direct markets and distributor-led territories. It turns market needs from Country Managers and Sales Managers into briefs, materials, campaigns, and ready-to-use execution toolkits, working with European leadership, headquarters teams, and US counterparts. The approach is to build centrally and enable local rollout by country teams. The position manages POS design and supplier sourcing, production schedules, and distribution of retail materials; adapts global assets or develops European solutions; and coordinates the retail and partner execution of product launches. It also designs shop-staff engagement programs, develops community-facing activations where they support retail objectives, facilitates recurring European retail reviews, and tracks performance to guide future effort and spending. The role can make independent spending decisions within approved projects and is intended to grow as COROS Europe’s retail business develops. The role reports to the Head of Europe and covers five direct European markets plus distributor-led territories. It is remote from anywhere in the EU or UK, ideally near a major airport, with hybrid work possible near an office and occasional team gatherings. Regular travel across Europe is expected. A local employment contract will be provided.

Requirements

At least 5 years of experience in retail marketing, trade marketing, or brand activation.
A bachelor's degree or equivalent professional experience.
A proven track record of bringing a brand to life at the point of sale through POS concepts, in-store presence, or retail campaigns, with measurable results.
Hands-on experience briefing design, commissioning suppliers, managing production timelines, and delivering physical materials on time and on budget.
Experience working across multiple time zones, cultures, and markets with differing needs, and connecting commercial stakeholders with varying priorities.
Experience managing the marketing side of product launches across channels and markets.
Strong project-management and communication skills, with the ability to manage parallel workstreams while maintaining attention to detail.
Self-motivation, resourcefulness, and a proactive approach.
Fluency in spoken and written English.
Willingness to travel regularly across Europe.
Willingness to occasionally work evenings or weekends for activations and events, with time off in lieu.

Nice To Haves

Experience in sports, outdoor, consumer electronics, or a comparable branded-goods environment.
Fluency in an additional European language.

Responsibilities

Develop and execute marketing activations and campaigns with European retailers and partners across digital and physical channels.
Own partner-facing retail marketing, including in-store presence, shop-window concepts, point-of-sale displays, retail campaign mechanics, and co-marketing execution.
Serve as the point of contact for Country Managers and Sales Managers, translating market requirements into briefs and ready-to-use toolkits for local rollout and maintaining visibility of the pipeline across markets.
Brief and manage POS and display design, source and commission suppliers, manage production timelines, and coordinate distribution and stock of retail materials across European markets.
Localise and adapt global assets, and develop European solutions where global assets are unavailable.
Project-manage European product-launch rollouts between the European sales organisation and global brand team so retail and partner execution is ready on time.
Design a shop-staff engagement programme covering product knowledge, training formats, and incentive concepts for market teams to run with retail partners.
Develop community-facing activation formats, such as community runs, when they support retail and partner objectives.
Prepare and facilitate recurring European retail reviews with the Head of Europe and Country Managers to prioritise the pipeline across markets.
Work as a peer with the US retail and events function and engage with headquarters teams in China on asset and material requirements.
Track retail presence and activation effectiveness, using performance data to guide effort and spending.
Make independent spending decisions within approved projects and proactively bring forward opportunities.