The Counter Manager leads a team of Beauty Advisors and manages all aspects of a specific cosmetics brand. The role combines team leadership, customer engagement, and sales: providing personalized consultations and expert product application, understanding customer preferences, and building lasting client relationships through outreach, follow-up, and consistent service. The Counter Manager works to meet and exceed sales goals, analyzes business performance, plans and executes vendor events and promotions, and partners with vendors and store leadership to grow the business. The role also oversees stock presentation, hygiene, merchandising, and team performance to deliver a polished brand experience. The Counter Manager sets a positive example, prepares the counter for customers, reviews daily sales goals, and stays current on product launches, best-sellers, and beauty trends. They lead on the sales floor by welcoming customers, coaching the team, maintaining clean and stocked testers and current signage, and supporting merchandising updates. They encourage loyalty enrollment and credit account acquisition, collaborate with colleagues, and help resolve customer concerns professionally. The position requires flexibility and dependable attendance; full-time colleagues are typically scheduled for 30 or more hours per week, with actual hours dependent on business needs and availability.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed