Retail Assistant Manager

La Jolla Group•Pismo Beach, CA

About The Position

The Retail Assistant Manager partners with the Store Manager to oversee daily operations of a high-volume retail apparel store, drive sales and profitability, and deliver a consistent, guest-first shopping experience. The role provides hands-on leadership to sales associates through coaching, training, performance feedback, and support with staffing and scheduling. The Assistant Manager helps maintain visual merchandising, product presentation, inventory accuracy, fitting room standards, and operational execution while promoting a safe, organized, and welcoming store environment. In the Store Manager’s absence, this position assumes responsibility for day-to-day store leadership, team direction, and timely resolution of guest and operational concerns in accordance with company policies. La Jolla Group operates O’Neill Retail stores and describes its retail team as collaborative and high-energy, with opportunities for employees to grow and develop. The company offers eligible regular, full-time employees a benefits package and employee discounts. Employment is at-will, and the job description is not an employment contract.

Requirements

Minimum of 2 years of management experience in a retail apparel or similar environment.
High School Diploma.
Knowledge of retail sales practices, guest service standards, and store operations.
Ability to motivate, coach, train, and develop retail associates.
Strong organizational, multitasking, prioritization, and time-management skills.
Attention to detail and ability to maintain merchandising and operational standards.
Ability to communicate clearly and professionally with guests and team members.
Ability to support sales goals and build guest loyalty.
Ability to maintain a guest-ready sales floor and fitting rooms.
Knowledge of store safety, asset protection, and company policy compliance.
Ability to work collaboratively and lead by example.
Flexible availability to work based on store and guest needs.
Ability to support daily store operations and respond to changing priorities.
Commitment to integrity and a positive, guest-first store environment.
Must satisfactorily complete a background check following a conditional offer of employment, in accordance with the California Fair Chance Act and applicable laws.
Must be able to read reports, communicate with customers, vendors, and employees, climb ladders, reach and bend, lift up to 30 pounds, type and use technical sources, and work a sales floor.

Responsibilities

Partner with the Store Manager to achieve sales goals and monitor key performance indicators, including conversion, units per transaction, and average transaction value.
Lead sales floor coverage and fitting room service, provide personalized styling and product recommendations, and create a welcoming guest experience.
Coach associates on selling techniques, product knowledge, promotions, and service standards through observation, feedback, and recognition.
Assign daily responsibilities, communicate shift priorities, and support staffing and break coverage.
Assist with recruiting, interviewing, onboarding, training, and ongoing development of store associates.
Provide input on associate performance, attendance, and conduct concerns; communicate issues to the Store Manager and follow company procedures.
Oversee assigned opening and closing routines, including register readiness, cash handling, deposits, and securing the store.
Ensure accurate point-of-sale transactions, returns, exchanges, discounts, and other register activities in accordance with company policies.
Support shipment receiving, processing, replenishment, stockroom organization, transfers, and inventory counts.
Execute visual merchandising directives, floor sets, signage, promotional changes, and apparel presentation standards.
Maintain clean, organized, guest-ready sales floors, fitting rooms, stockrooms, and cash-wrap areas.
Resolve guest questions, complaints, and service issues professionally, escalating matters when appropriate.
Help identify and prevent inventory loss by reinforcing asset protection practices, reporting concerns, and following safety and security procedures.
Monitor store supplies, equipment, and maintenance needs and report or coordinate resolution of operational issues.
Support accurate timekeeping, schedule adherence, and compliance with meal and rest period policies and procedures.
Serve as manager on duty when assigned or when the Store Manager is absent, making operational decisions within established authority.
Communicate store results, team needs, and operational updates to the Store Manager; perform other related duties as assigned.