Rental Territory Manager

Empire Southwest•Reno, NV

13d•$30,000 - $50,000•Onsite

About The Position

The Rental Territory Manager is responsible for successfully renting equipment within an assigned geographic territory, measured by actual rental volume compared to the rental potential. The role focuses on generating rental and sales leads, ensuring profitable equipment rentals based on gross profit, and maintaining strong customer relationships. This position requires a proactive approach to identifying new opportunities, understanding customer needs, and staying knowledgeable about company products and competitor offerings.

Requirements

Must maintain current driver license and be available to travel.
In-depth knowledge of CAT product line.
Ability to comprehend equipment specifications, price lists, and reference material.
Ability to perform common sales calculations quickly and accurately.
Ability to develop in-depth experience in capital sales.
Interpersonal skills sufficient to work cooperatively with people and influence sales/rental transactions.
Ability to maintain consistent attendance.
Proof of high school diploma or General Education Degree (GED).
Minimum 2 years experience in Rental Sales.
Must be able to communicate (speak, read, comprehend, write) in English.

Responsibilities

Canvass assigned geographic territory to obtain rental revenue and sales leads from existing and potential customers.
Visit job sites to identify new opportunities and contact contractors to obtain necessary customer contact information for follow-up.
Generate call reports for each customer interface and enter information into Upshot.
Communicate qualified information to the appropriate account manager and Rental Manager.
Maintain a current call list and rental agreement list for follow-up on job sites.
Identify call frequency based on customer needs, volume, and requirements.
Maintain up-to-date knowledge of features and applications of all company products and services.
Maintain competitive knowledge of rental rates, terms, strengths, weaknesses, and performance relative to value.
Plan customer contacts and activities in advance to optimize efficiency.
Assist in meeting stated objectives for rental fleet time utilization and financial utilization.
Rent equipment on a profitable basis as measured by gross profit on rental contracts.
Create an environment of ownership and personal accountability.
Work safely at all times, adhering to all applicable safety policies and complying with all company policies, procedures, and standards.
Utilize dodge reports and other tools to penetrate prospects in the bidding phase.
Collect and enter competitive information regarding lost rents, pricing, and customer saturation into Upshot.
Maintain current account awareness in all phases.
Search and identify rental opportunities.
Participate in customer events (demo days, tours, etc.).
Maintain an understanding of merchandising programs.
Take initiative in resolving customer disputes in a timely manner.
Meet established goals for the quantity of customer calls.
Utilize Rental Coordinator's phone logs to generate follow-up calls.
Provide Sales support when necessary.
Work within and promote corporate values.