Rental Sales Representative

Vancer•Carol Stream, IL

About The Position

RION Equipment is seeking a driven Rental Sales Representative to develop and grow rental business in an assigned territory. The role focuses on building a territory from the ground up through prospecting, acquiring new accounts, and developing long-term customer relationships; it does not include an established book of business. The representative will work in the field, identify customer equipment needs, and create rental solutions using RION Equipment’s heavy equipment, material handling equipment, and related capabilities. The representative will consult with customers, prepare proposals, follow up and negotiate, maintain an active sales pipeline, and work with rental operations, service, and other internal teams to provide responsive customer support. The role includes tracking sales activity and territory development and representing RION Equipment professionally in the market. Success requires motivation for new-business development and a commitment to turning opportunities into lasting customer partnerships.

Requirements

Demonstrated ability to prospect, develop new business, and build lasting customer relationships.
Comfort operating in a new-business-focused sales environment without an established book of business.
Strong relationship-building and consultative selling skills, including the ability to understand customer applications and recommend equipment solutions.
Self-motivation and comfort spending significant time in the field developing customer relationships and identifying new opportunities.
Resilience, persistence, and a positive, solutions-focused approach in a competitive sales environment.
Strong communication, follow-up, organization, and customer service skills.
Ability to learn heavy equipment applications and confidently communicate rental solutions to customers.

Nice To Haves

Two or more years of sales experience, preferably in heavy equipment, equipment rental, material handling, construction equipment, industrial equipment, or a related industry.

Responsibilities

Develop and grow rental business throughout the assigned territory, with a focus on new account acquisition and long-term customer development.
Prospect for new business through customer and jobsite visits, cold calling, lead follow-up, networking, referrals, and other in-person sales activities.
Identify organizations with heavy equipment and material handling rental needs and build relationships with key decision-makers.
Understand customers’ applications, equipment requirements, project timelines, and operational challenges, then recommend appropriate rental solutions.
Develop strong knowledge of RION Equipment’s rental fleet and capabilities, including heavy equipment, material handling equipment, and related solutions.
Prepare and deliver rental proposals, follow up on opportunities, negotiate business, and convert prospects into long-term customers.
Maintain regular contact with customers to identify upcoming projects, equipment needs, and additional rental opportunities.
Partner with rental operations, service, and other internal teams to ensure customers receive responsive support throughout the rental experience.
Maintain an active sales pipeline and consistently identify new business opportunities within the assigned market.
Track sales activity, customer opportunities, and territory development, and remain accountable for individual sales performance and growth.
Represent RION Equipment professionally in the market and help establish the company as a trusted heavy equipment rental partner.