Rental Sales Representative

Fabick Cat•Cape Girardeau, MO

About The Position

The Rental Specialist covers an assigned territory and/or customer accounts for equipment and attachment rentals and sales. The role maintains knowledge of customers’ operations, requirements, markets, and general market conditions; recommends suitable equipment solutions; and works toward rental and sales volume and profit objectives. The representative coordinates with the Sales Manager, Credit department, Rental Counter personnel, and other customer-contact colleagues to deliver consistent customer service and value-added solutions. The role also attends assigned meetings and events, reports sales and rental activity, maintains accurate customer and account records using company-provided technology, and performs other duties as required. The position involves regular customer contact through office and job-site visits, telephone, direct mail, and other appropriate methods. Travel within the assigned territory and irregular hours may be required. The work environment may occasionally include outdoor elements, uneven terrain, moving machinery, and mechanical parts.

Requirements

A valid driver’s license.
Willingness to travel within an assigned territory and work irregular hours as required.
Strong mechanical aptitude.
Experience dealing with a fast-paced, transactional business in varied markets.
Understanding of marketing and sales psychology, along with mathematical and computer capabilities.
Ability to work under deadlines, communicate and negotiate with experienced customers, and handle pressure.
Ability to learn quickly and work independently.
Strong written and verbal communication skills.
Ability to meet the described physical requirements, including occasionally lifting or moving up to 50 pounds.

Nice To Haves

Post-secondary education in business or a related discipline, or at least three years of related work experience or training.
Background in construction or aerial equipment sales or rental.
Knowledge of construction and aerial equipment.

Responsibilities

Cover an assigned territory and/or customers for equipment and attachment rentals and sales through regular, structured, and timely contact.
Work with customers to identify appropriate equipment solutions and provide professional advice when requested.
Consult with the Sales Manager on account management and keep the manager informed about market changes.
Maintain familiarity with customer operations, requirements, and markets, including construction, landscaping, residential and commercial construction, industrial sites, and manufacturing.
Keep current on represented products, product updates, competitor products, and general market conditions.
Achieve rental and sales growth and volume across the assigned product and service portfolio in line with profit objectives and company goals.
Share customer feedback with appropriate managers and assist other customer-contact departments where applicable.
Work with the Credit department to confirm account status and participate in collecting overdue accounts.
Coordinate with customer-contact colleagues and Rental Counter personnel to provide consistent customer service and promote the company’s broader offerings.
Attend company, customer, and association meetings and events as assigned.
Use company-provided technology and CRM to document customer information, ownership files, activity, successful and lost rentals or sales, and other requested reports; ensure reports are timely and accurate.
Arrange personal travel plans and perform other miscellaneous duties as required.