Rental Sales Representative

Fabick Cat•Cape Girardeau, MO

About The Position

The Rental Specialist works under the supervision of the Region Rental Sales Manager and covers an assigned territory and/or customers for specific equipment and attachment rentals and sales. The role involves understanding customers’ operations and business requirements, achieving rental and sales volume and profit objectives, providing feedback to other customer-contact departments, and working cooperatively with colleagues to deliver customer solutions and an industry-leading experience. The position also includes attending assigned meetings and conventions, reporting sales data, maintaining accurate records using company-provided technology, and performing other duties as required. The position requires regular customer contact through office and job-site visits, telephone contact, direct mail, and other appropriate means. The Rental Specialist works with customers to identify suitable equipment solutions, stays informed about customer markets and product updates, and coordinates with the Sales Manager, Credit department, Rental Counter personnel, and other customer-contact colleagues. The employee must be willing to travel within the assigned territory and work irregular hours as required.

Requirements

Experience dealing with a fast-paced, transactional business style in varied markets.
Strong mechanical aptitude.
Solid understanding of marketing and sales psychology, along with mathematical and computer capabilities.
Ability to work under deadlines, communicate and negotiate with experienced customers, and handle pressure.
Ability to learn quickly and work independently.
Strong written and verbal communication skills.
Valid driver’s license.
Willingness to travel within an assigned territory and work irregular hours as required.
Ability to perform the physical demands of the role, including occasional lifting or moving of up to 50 pounds.

Nice To Haves

Post-secondary education in business or a related discipline, or at least 3 years of related work experience or training.
Background in construction or aerial equipment sales or rental.
Knowledge of construction and aerial equipment.

Responsibilities

Provide rental coverage for an assigned territory and/or customers, including regular contact through office and job-site visits, telephone, direct mail, and other appropriate means.
Work with customers to identify appropriate equipment solutions and provide professional advice when requested; consult with the Sales Manager on account management.
Arrange personal travel plans for territory coverage.
Maintain familiarity with customers’ operations and requirements, including markets such as general construction, landscaping, residential and commercial construction, industrial sites, and manufacturing.
Stay informed about general market conditions, product updates, and competitors’ products, and keep the Sales Manager informed of market changes.
Achieve rental and sales volume and profit objectives, with steady growth across assigned products and services.
Share customer feedback with appropriate managers and assist other departments where applicable.
Work with the Credit department to help ensure accurate, current account status and participate in collecting overdue accounts.
Work cooperatively with customer-contact colleagues and Rental Counter personnel, promoting the company’s full range of solutions and a consistent customer experience.
Attend company, customer, and association meetings and events as assigned.
Report rental and sales data and maintain timely, accurate customer, ownership, activity, successful and lost rental/sales, and other requested records using company-provided technology and CRM.
Perform other miscellaneous duties as required.