Rental Sales Representative

Nebraska Machinery Company•Chicago, IL

About The Position

RION Equipment is seeking a driven Rental Sales Representative to develop and grow its rental business. The role focuses on building a territory from the ground up, acquiring new accounts, prospecting for customers, and developing long-term relationships in the heavy equipment industry. The representative will spend significant time in the field meeting customers, identifying equipment needs, and creating rental solutions. This position offers the opportunity to establish a customer base and directly influence the growth of RION Equipment’s rental business.

Requirements

Demonstrated ability to prospect, develop new business, and build lasting customer relationships.
Comfort operating in a new-business-focused sales environment without an established book of business.
Strong relationship-building and consultative selling skills, including the ability to understand customer applications and recommend equipment solutions.
Self-motivated and comfortable spending significant time in the field developing customer relationships and identifying opportunities.
Resilient, persistent, and able to maintain a positive, solutions-focused approach in a competitive sales environment.
Strong communication, follow-up, organization, and customer service skills.
Ability to learn heavy equipment applications and confidently communicate rental solutions to customers.

Nice To Haves

Two or more years of sales experience, preferably in heavy equipment, equipment rental, material handling, construction equipment, industrial equipment, or a related industry.

Responsibilities

Develop and grow rental business throughout the assigned territory, focusing on new account acquisition and long-term customer development.
Prospect for new business through customer and jobsite visits, cold calling, lead follow-up, networking, referrals, and other in-person sales activities.
Identify organizations with heavy equipment and material handling rental needs, build a book of business, and develop relationships with key decision-makers.
Consult with customers about applications, equipment requirements, project timelines, and operational challenges, then recommend appropriate rental solutions.
Develop knowledge of RION Equipment’s rental fleet and capabilities, including heavy equipment, material handling equipment, and related solutions.
Prepare and deliver rental proposals, follow up on opportunities, negotiate business, and convert prospects into long-term customers.
Maintain regular customer contact to identify upcoming projects, equipment needs, and additional rental opportunities.
Partner with rental operations, service, and other internal teams to provide responsive support throughout the rental experience.
Maintain an active sales pipeline and identify new business opportunities within the assigned market.
Track sales activity, customer opportunities, and territory development, and remain accountable for individual sales performance and growth.
Represent RION Equipment professionally in the market and help establish it as a trusted heavy equipment rental partner.