Rental Equipment Sales Representative - Wagner CAT Rental

Wagner Equipment•Gypsum, CO

19h

About The Position

The Rental Equipment Sales Representative drives revenue through rentals of CAT® and allied equipment, sales of non-hour-metered equipment and merchandise, and promotion of Wagner Rents’ service capabilities. The role develops and expands customer relationships in an assigned territory while delivering customer service aligned with the Wagner Rents philosophy. The representative is accountable for meeting or exceeding monthly rental and consumable revenue goals, increasing market share, and identifying opportunities to grow the territory. Compensation is base salary plus commission, with pay based on education and experience.

Requirements

High school diploma.
At least 1 year of administrative or clerical experience.
At least 3 years of customer service experience.
At least 3 years of sales experience.
Valid driver's license.
Ability and willingness to travel as required.
Ability to secure, inspect, and work around heavy equipment.
Ability to operate equipment and perform physical tasks as required.
Competency in data entry, telephone skills, reading, writing, math, reasoning, organization, communication, safety, and product knowledge.

Nice To Haves

At least 1 year of experience in the heavy or rental equipment industry.
Knowledge of Wynne and ET/SIS/SIS Web/STW.
Intermediate diagnostic aptitude.
Understanding of diagrams and schematics.

Responsibilities

Collaborate with the rental sales team to develop customer sales strategies, increase market share, and achieve key performance indicators in the aerial rental space.
Schedule appointments at offices and job sites, and accompany territory representatives on planned ride-alongs to identify opportunities and generate leads.
Build and maintain relationships with current and potential customers and the internal QRS team to maximize equipment rentals and customer satisfaction.
Stay informed about rental rates, terms, products, competitive strengths and weaknesses, industry trends, and performance.
Prepare management reports and presentations for internal management, partners, and customers as needed.
Share qualified information and opportunities with the appropriate Territory Representative, Branch Manager, or Sales Manager to support follow-up and sales closure.
Visit QRS branches, Territory Representatives, customer offices, and job sites regularly to strengthen relationships and identify growth opportunities.
Use company-provided management tools, including Sales Link, Dodge, and Rouse.
Provide guidance on proper equipment use, safety guidelines, and necessary training to mitigate risks and support a safe working environment.

Benefits

Paid time off: up to 128 hours in the first year.
Eight company-paid holidays.
Medical, dental, and vision insurance.
Life and AD&D insurance.
Retirement plans, including a company contribution of up to 7% for eligible 401(k) employees.
Tuition reimbursement.
Employee Assistance Program.
Access to CEFCU services, including payroll deductions, savings accounts, loans, and a VISA card.
Supplemental life insurance.
Critical illness and accidental insurance.
ID WatchDog.
Discounted employee phone plans.