Regional Trade & Partnership Manager - US

LEGO•Boston, MA

12d•Hybrid

About The Position

The Regional Trade & Partnership Manager will grow visitation and revenue for LEGO® Discovery Centers across the eastern or western US by developing a network of travel trade and commercial partners. The role owns and develops a regional portfolio of travel partners, tourism organizations, resellers, affiliates, and other commercial channels. It identifies, pitches, and negotiates partnerships that increase ticket sales, visitation, and brand awareness, while balancing commercial results with long-term relationships and mutual value. The manager reviews partner performance, strengthens valuable relationships, and recommends ways to simplify or reshape the portfolio. The role works with revenue management, operations, marketing, regional leaders, and attraction Heads of LDCs to align pricing, agreements, partner activation, and locally relevant opportunities. It tracks commercial performance and opportunities and translates findings into clear recommendations. The position is part of LDC Sales & Marketing, where dedicated trade and partnership expertise is being developed within the LEGO Group. The team works collaboratively across regions, attractions, marketing, and revenue management. The role offers the opportunity to shape partner practices and take ownership of decisions. In the first year, the manager is expected to build trusted relationships with key partners, understand the regional trade portfolio, strengthen existing partnerships, and activate opportunities that contribute to visitation and revenue goals. The position follows the hybrid Best of Both model and requires three days in the Boston office, with the option to work from home up to two days per week. Relocation and visa assistance are not offered.

Requirements

Experience building and managing commercial partnerships or trade accounts that grew revenue, visitation, or partner performance.
Experience negotiating commercial agreements that balance business results, long-term relationships, and mutual value.
Ability to identify new business opportunities and manage a partner pipeline, prioritizing commercial effort.
Experience reviewing partner performance and improving trade accounts to increase revenue or attendance.
Experience developing partnerships that create brand exposure or audience reach alongside direct sales.
Ability to communicate clearly across different priorities and take ownership of decisions.

Nice To Haves

Experience with partnerships in travel, tourism, leisure, attractions, or another commercially focused environment.
Experience using ticketing or booking systems and their integrations.
Experience reviewing and reshaping a partner portfolio to improve trade performance across regional markets.

Responsibilities

Own and develop the US eastern or western portfolio across travel partners, tourism organizations, resellers, affiliates, and other commercial channels.
Identify, pitch, and negotiate partnerships that grow ticket sales, visitation, and awareness.
Review partner performance, strengthen valuable relationships, and recommend where to simplify or reshape the portfolio.
Work with revenue management and operational colleagues to align pricing, agreements, and partner activation.
Partner with marketing teams, regional leaders, and attraction Heads of LDCs to develop locally relevant opportunities.
Track commercial performance and partnership opportunities, and turn findings into clear recommendations.
Build trusted relationships with key partners and develop a clear view of the regional trade portfolio.
Strengthen existing partnerships and activate opportunities that contribute to visitation and revenue goals.
Help develop a healthier partner network and stronger commercial discipline.