Regional Trade & Partnership Manager - US

the LEGO Group•Boston, MA

13d•$107,885 - $161,827•Hybrid

About The Position

The Regional Trade & Partnership Manager will grow visitation and revenue for LEGO Discovery Centers across the eastern or western US through a focused network of travel trade and commercial partners. The role owns and develops a regional portfolio spanning travel partners, tourism organizations, resellers, affiliates, and other commercial channels. It identifies, pitches, and negotiates partnerships that increase ticket sales, visitation, and brand awareness, while balancing business results, long-term relationships, and mutual value. The manager reviews partner performance, strengthens valuable relationships, and recommends where to simplify or reshape the portfolio. They work with revenue management and operational colleagues to align pricing, agreements, and partner activation, and collaborate with marketing teams, regional leaders, and attraction Heads of LDCs to develop locally relevant opportunities. The role tracks commercial performance and partnership opportunities and translates findings into recommendations. The position is part of LDC Sales & Marketing, building dedicated trade and partnership expertise within the LEGO Group. The team works collaboratively across regions, attractions, marketing, and revenue management. In the first year, the manager is expected to build trusted partner relationships, understand the regional trade portfolio, strengthen existing partnerships, activate promising opportunities, and contribute to visitation and revenue goals while supporting a healthier partner network and stronger commercial discipline. The role follows a hybrid working arrangement requiring three days in the Boston office, with the option to work from home up to two days per week. Relocation and visa assistance are not offered.

Requirements

Experience building and managing commercial partnerships or trade accounts that grew revenue, visitation, or partner performance.
Experience negotiating commercial agreements that balance business results, long-term relationships, and mutual value.
Ability to identify new business opportunities and manage a partner pipeline, prioritizing commercial effort.
Experience reviewing partner performance and improving trade accounts to increase revenue or attendance.
Experience developing partnerships that create brand exposure or audience reach alongside direct sales.

Nice To Haves

Experience with partnerships in travel, tourism, leisure, attractions, or another commercially focused environment.
Experience using ticketing or booking systems and their integrations.
Experience reviewing and reshaping a partner portfolio to improve trade performance across regional markets.

Responsibilities

Own and develop the US east or west portfolio across travel partners, tourism organizations, resellers, affiliates, and other commercial channels.
Identify, pitch, and negotiate partnerships that grow ticket sales, visitation, and awareness.
Review partner performance, strengthen valuable relationships, and recommend where to simplify or reshape the portfolio.
Work with revenue management and operational colleagues to align pricing, agreements, and partner activation.
Partner with marketing teams, regional leaders, and attraction Heads of LDCs to develop locally relevant opportunities.
Track commercial performance and partnership opportunities and turn findings into clear recommendations.
Build trusted relationships with key partners and develop a clear view of the regional trade portfolio.
Strengthen existing partnerships and activate promising opportunities that contribute to visitation and revenue goals.