Regional Sales Representative - Northeast Texas

Federal Signal Openings•Arlington, TX

About The Position

The Regional Sales Representative (RSR) supports growth in an established Northeast Texas territory by identifying new business opportunities, developing customer relationships, and promoting municipal and contractor equipment solutions. This field-based outside sales role involves customer visits throughout the territory, with occasional overnight travel potentially required. Working closely with Regional Sales Managers and internal teams, the RSR helps drive territory growth through prospecting, customer engagement, equipment demonstrations, sales support, and account development. The role also supports customer service by partnering with Parts, Service, Rental, and Operations teams, while maintaining sales records and contributing to territory sales and profitability objectives.

Requirements

Customer service, sales, business development, or related experience preferred.
Demonstrated ability to build relationships and engage customers effectively.
Strong verbal and written communication skills.
Self-motivated, organized, and results-oriented.
Ability to work independently and manage priorities within an assigned territory.
Proficient computer skills, including Microsoft Office and CRM systems.
Ability to travel throughout the assigned territory and maintain a flexible schedule as required.
Valid driver's license with a clean driving record.
Ability and willingness to obtain a Commercial Driver's License (CDL).
Must be able to pass a pre-employment background check in accordance with applicable laws.

Nice To Haves

Interest in developing a long-term career in outside sales.
Exposure to heavy equipment, construction equipment, agriculture, trucking, industrial equipment, or related industries.
Interest in prospecting, networking, and business development.
Coachable, eager to learn, and committed to continuous improvement.

Responsibilities

Prospect and develop new business opportunities and build relationships with municipalities, contractors, utilities, industrial customers, and other key accounts throughout the assigned territory.
Support existing customer accounts by identifying opportunities, understanding customer needs, and recommending appropriate equipment solutions.
Conduct customer visits, equipment demonstrations, and product presentations to represent product lines and support the sales process.
Prepare quotations, proposals, and follow-up communications, and maintain a healthy pipeline of opportunities in the CRM system.
Partner with Parts, Service, Rental, and Operations teams to support customers and deliver a positive customer experience.
Participate in trade shows, industry events, training programs, and customer engagement activities.
Maintain accurate customer records, activity reports, and sales data while supporting territory sales and profitability objectives.
Gather market intelligence and identify opportunities to expand market share and grow the territory.