Regional Sales & Marketing Manager
About The Position
The Regional Sales & Marketing Manager is a dual-focused leadership role responsible for driving residential customer growth through local marketing initiatives and management of Residential Field Sales Representatives. The position connects Corporate Marketing with field operations by adapting corporate strategies into local campaigns and identifying residential market opportunities. The role combines sales leadership, marketing expertise, and field execution to build market share and grow the residential customer base. Regular travel within the assigned region, up to 50%, is required. The manager leads and develops residential sales representatives, directs field sales toward high-opportunity targets, sets and monitors sales goals, and develops training and best practices. The position also plans and measures local marketing campaigns, partners with Corporate Marketing and Territory Managers, manages the local marketing budget, and analyzes market conditions, customer preferences, competitors, and growth opportunities. The position pays $120,000.00, with additional compensation potentially including performance-based bonuses or commissions depending on the position. AmeriGas offers benefits to eligible employees, including medical, dental, and vision coverage; flexible spending and health savings accounts; retirement savings plans such as 401(k); paid days off including parental and military leave, vacation/PTO, and sick leave as applicable; paid holidays; and disability coverage. Candidates must be willing to complete a pre-employment drug screen and criminal background check. The role is subject to applicable substance-abuse testing policies.
Requirements
- Minimum 3 years of experience in sales management, marketing, or field operations, with a proven track record of team leadership and results.
- Bachelor's degree in Marketing, Business Administration, Sales, or a related field, or equivalent experience.
- Ability to translate corporate objectives into actionable local strategies.
- Ability to motivate, develop, and hold sales teams accountable.
- Understanding of traditional and digital marketing tactics, with a focus on return on investment.
- Experience managing marketing budgets and optimizing resource allocation.
- Ability to collaborate across departments and influence without authority.
- Proficiency in CRM systems, Microsoft Office Suite, and marketing analytics tools.
- Willingness to travel regularly within the assigned region, up to 50%.
- Willingness to submit to a pre-employment drug screen and criminal background check.
Responsibilities
- Manage, coach, and develop Residential Field Sales Representatives to achieve individual and team sales targets.
- Direct field sales activities toward high-opportunity targets, including homeowner associations, multi-home subdivisions, and large residential developments.
- Establish sales goals, monitor performance metrics, and implement strategies to improve conversion rates and customer acquisition.
- Develop training programs and best practices for the residential sales team focused on new customer acquisition and relationship building.
- Plan, execute, and measure local marketing campaigns to increase residential market share and brand awareness.
- Partner with Corporate Marketing to adapt and implement corporate initiatives at the local level.
- Manage the local marketing budget, track return on investment, and report on campaign effectiveness.
- Collaborate with Territory Managers to evaluate market conditions, the competitive landscape, and growth opportunities.
- Conduct market analysis to identify untapped residential opportunities and emerging neighborhoods.
- Research and recommend approaches to penetrate competitive markets and gain market share.
- Develop and maintain knowledge of local market trends, customer preferences, and seasonal opportunities.
- Monitor competitor activities and adjust strategies to maintain competitive advantage.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Health savings accounts
- 401(k) retirement savings plan
- Paid parental leave
- Paid military leave
- Vacation and paid time off
- Sick leave in compliance with state law, as applicable
- Paid holidays
- Disability coverage
- Potential eligibility for a performance-based bonus or commissions on completed sales, depending on position
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What This Job Offers
Job Type
Full-time
Career Level
Manager
