Regional Sales Manager - New York

Huel • Brooklyn, NY

3h

About The Position

The Regional Sales Manager will own Huel’s Northeast region, driving sustainable sales growth, expanding distribution, and building partnerships with distributors and key accounts. This is a hands-on, field-focused role involving regular time in market to strengthen relationships, identify opportunities, and support strong execution. The role covers independent and regional accounts, distribution growth, promotional planning, profitability, market activations, and brand events. The manager will also provide Huel leadership with consistent reporting, forecasting insights, and market feedback, serving as the primary Huel contact across the region.

Requirements

• 5+ years of experience in food and beverage sales.
• Strong understanding of how to grow brands in market.
• Proven experience driving growth through distributor management and market development.
• Strong knowledge of the Northeast market, including its customers, distributors, and opportunities.
• Experience managing independent and regional retail accounts.
• Willingness to travel extensively across the region, including overnight stays when required.
• Willingness to spend around 25–30 hours per week in market.
• Organized, self-motivated, and results-driven, with the confidence to work independently and take ownership of the region.

Nice To Haves

• Experience within foodservice and DSD.

Responsibilities

• Drive sustainable sales growth and expand Huel’s distribution across the Northeast.
• Build relationships with distributor ownership, management, and sales teams.
• Conduct regular ride-withs to understand market conditions and drive strong execution.
• Lead sales meetings and portfolio presentations.
• Grow distribution and improve visibility, availability, and execution across existing accounts.
• Identify and develop new chain and key account opportunities.
• Manage independent and regional accounts, including promotional plans, distribution, and profitability.
• Own promotional resources and sampling budgets, directing investment where it can have the greatest impact.
• Plan and execute market activations and brand events.
• Provide Huel leadership with consistent reporting, forecasting insights, and market feedback.
• Take ownership of the Northeast region and coordinate across distributors, customers, and internal teams.

Benefits

• Competitive salary of $120,000–$130,000 per annum, depending on skills and experience.
• Flexible working hours.
• 30 paid vacation days plus federal holidays.
• Free Huel.
• Two weeks per year to work remotely from anywhere.
• 401K plan.
• Commuter benefits.
• Enhanced family leave.
• Dog-friendly workplace.
• Monthly gym membership contribution and a personal nutrition plan.
• Free one-on-one therapy provided by BetterHelp.
• Private medical and health insurance, including free life insurance.
• Paid employee referral scheme.
• Biannual events to celebrate success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed