Regional Sales Manager - New York

Huel • New York, NY

6d • $120,000 - $130,000

About The Position

The Regional Sales Manager will own Huel’s Northeast region, driving sustainable sales growth, expanding distribution, and developing strong partnerships with distributors and key accounts. This is a hands-on, field-focused role requiring extensive time in market to strengthen relationships, identify opportunities, and ensure Huel is represented effectively wherever it is sold.

The role manages independent and regional accounts, develops new chain and key account opportunities, and oversees promotional plans, distribution, profitability, promotional resources, and sampling budgets. It also involves planning market activations and brand events, leading sales meetings and portfolio presentations, and sharing regular reporting, forecasts, and market feedback with Huel leadership. The Regional Sales Manager serves as the primary Huel contact across the Northeast, coordinating with distributors, customers, and internal teams.

Requirements

• At least 5 years of experience in food and beverage sales.
• Strong understanding of how to grow brands in market.
• Proven experience driving growth through distributor management and market development.
• Strong knowledge of the Northeast market, its customers, distributors, and opportunities.
• Experience managing independent and regional retail accounts.
• Willingness to travel extensively across the region, including overnight stays when required.
• Willingness to spend approximately 25–30 hours per week in the market.
• Organized, self-motivated, and results-driven, with the ability to work independently and take ownership of a region.
• Comfort with a fast-paced environment and a willingness to think differently, push boundaries, and work creatively and collaboratively.

Nice To Haves

• Experience in foodservice and direct store delivery (DSD).

Responsibilities

• Drive sustainable sales growth and expand Huel’s distribution across the Northeast.
• Build relationships with distributor owners, management, and sales teams.
• Conduct regular ride-withs to understand market conditions and support strong execution.
• Lead sales meetings and portfolio presentations.
• Grow distribution and improve visibility, availability, and execution across existing accounts.
• Identify and develop new chain and key account opportunities.
• Manage independent and regional accounts, including promotional plans, distribution, and profitability.
• Own promotional resources and sampling budgets, focusing investment where it can have the greatest impact.
• Plan and execute market activations and brand events.
• Provide Huel leadership with regular reporting, forecasting insights, and market feedback.
• Take ownership of the Northeast region and coordinate across distributors, customers, and internal teams.

Benefits

• Competitive salary of $120,000–$130,000 per annum, depending on skills and experience.
• Flexible working hours.
• 30 paid vacation days plus federal holidays.
• Free Huel products.
• Two weeks per year to work remotely from anywhere.
• 401K plan.
• Commuter benefits.
• Enhanced family leave.
• Dog-friendly workplace.
• Monthly gym membership contribution and a personal nutrition plan.
• Free one-on-one therapy through BetterHelp.
• Private medical and health insurance, including free life insurance.
• Paid employee referral scheme.
• Biannual events to celebrate success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed