Regional Sales Manager - TX, OK, LA, AR

Treasury Wine Estates•Dallas, TX

About The Position

Treasury Wine Estates is hiring a Regional Sales Manager to lead sales execution across Texas, Oklahoma, Louisiana, and Arkansas. The role is responsible for growing sales, distribution, depletions, and market share for a premium wine portfolio while managing distributor and customer relationships. Texas-based candidates are preferred. The manager will lead and develop a team of sales professionals, build distributor and trade-account partnerships, develop market plans, and drive execution against business goals. The role also involves analyzing sales results, market trends, and competitive activity to identify opportunities and recommend actions. Regular travel throughout the assigned region is required.

Requirements

  • Experience leading, coaching, and motivating a field sales team.
  • At least 5 years of sales leadership experience in wine, beverage alcohol, or consumer packaged goods.
  • Strong understanding of the U.S. three-tier system and distributor management.
  • Ability to build credibility and influence distributor partners, customers, and cross-functional stakeholders.
  • Ability to use data and market insights to identify opportunities and drive business growth.
  • Confident communication, presentation, and negotiation skills.
  • Willingness and ability to travel regularly throughout the assigned region.

Nice To Haves

  • Texas-based location is preferred.

Responsibilities

  • Lead, coach, and develop a team of sales professionals, fostering a high-performance and accountable culture.
  • Deliver sales, distribution, depletion, and market share goals throughout the assigned region.
  • Build strong relationships with distributor leadership, distributor sales teams, and key trade accounts.
  • Develop and execute market plans that focus resources on the highest-impact opportunities.
  • Drive distributor performance against goals for distribution, pricing, promotional activity, and execution standards.
  • Lead market activations, wine dinners, trainings, and customer events that build brand awareness and sales.
  • Analyze sales performance, market trends, and competitive activity to identify growth opportunities and recommend action plans.

Benefits

  • Competitive vacation and sick leave, plus 12 paid holidays and a TWE4ME Day.
  • Paid parental and caregiver leave.
  • Two paid volunteer days each year.
  • Hybrid and custom schedule options for certain roles.
  • Medical, dental, and vision coverage, free mental health support, and a wellness program.
  • 401(k) with company match, 100% vested from day one; regular full- and part-time employees are eligible after 60 days.
  • Employee pricing on wines and a product allowance.
  • Recognition and rewards.
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