Regional Sales Manager

Potter Global Technologies•Hollins, VA
•$90,000 - $200,000•Remote

About The Position

The Regional Sales Manager drives revenue growth and expands Valcom’s presence across an assigned territory by developing strategic customer relationships, targeting vertical markets, and influencing specification-driven opportunities. The role owns the full sales cycle, including pipeline development, new customer acquisition, and growth of distribution and engineered systems channel partners. The manager proactively identifies opportunities, generates demand, aligns customer needs with Valcom’s solutions, and works toward sustainable year-over-year growth and stronger market position. This is a remote, field-based position covering Virginia, North Carolina, and Tennessee, with up to 75% travel. The expected schedule is 40 hours per week, Monday through Friday, though hours may occasionally shift to accommodate project schedules. Candidates must reside within the specified geographic territory.

Requirements

  • At least 5 years of direct or related sales or technical experience in a customer-facing role; Audio, Networking, Communications, or Telephony industry experience is preferred.
  • Proven record of meeting or exceeding sales targets and generating new business opportunities.
  • Experience with distribution channels, integrators, or engineered systems sales environments.
  • Ability to understand and communicate technical information to sales teams, engineers, installers, end users, and other stakeholders.
  • Strong proficiency with Microsoft Office, Salesforce, and other CRM or sales-related tools.
  • Valid driver’s license and reliable transportation for business travel.
  • Ability to travel up to 75% of the time.
  • Must reside within the specified geographic territory.
  • Ability to proactively generate new business and build a strong opportunity pipeline.
  • Strategic thinking and business acumen, including the ability to turn market insights into actionable plans.
  • Excellent communication, presentation, and influencing skills with technical and non-technical audiences.
  • Consultative selling skills, including identifying customer needs and positioning value-based solutions.
  • Ability to work independently with accountability, ownership, and initiative.
  • Strong analytical, problem-solving, time-management, organizational, listening, and relationship-building skills.
  • Ability to manage multiple priorities and deadlines.
  • Ability to work remotely in a field-based and home office environment.

Nice To Haves

  • Experience selling into healthcare, education, industrial, or commercial vertical markets.
  • Experience with specification-based or project-based selling.
  • Familiarity with mass notification, communication systems, or related technologies.
  • Experience in a growth-oriented or transformational sales environment.

Responsibilities

  • Develop and execute a territory strategy for revenue growth, vertical market penetration, and market share expansion.
  • Build, maintain, and actively manage a sales pipeline through prospecting, qualification, and opportunity advancement.
  • Acquire new customers and expand relationships within existing accounts.
  • Influence consultants, engineers, integrators, and other decision-makers to position Valcom solutions early in project lifecycles.
  • Grow distribution and engineered systems channels by training and enabling distributor partners and supporting integrators and end users.
  • Support sales in SLED markets, including procurement processes, funding cycles, bid requirements, and contract vehicles.
  • Develop opportunities for recurring revenue and software-enabled solutions.
  • Analyze market trends, competition, and emerging opportunities, adjusting territory plans as needed.
  • Deliver tailored sales presentations and product demonstrations.
  • Partner with Engineering, Marketing, and Customer Support to align market needs, improve offerings, and support deal execution.
  • Maintain timely and accurate activity, pipeline, and forecasting information in Salesforce and other systems.
  • Represent the company at industry events, trade shows, and customer engagements.
  • Manage travel and entertainment expenses in accordance with company guidelines.
  • Perform other duties as assigned.

Benefits

  • Employee Ownership Program
  • Competitive health, dental, and vision plans
  • 401(k) with company match
  • Generous paid time off and holidays
  • Continuous learning and development opportunities
  • Financial wellness programs, including complimentary Certified Financial Planner sessions
  • Recognition programs
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