Regional Sales Manager
About The Position
The Regional Sales Manager drives sales performance across an assigned region by owning clinic results, coaching teams, and executing sales initiatives. The role is responsible for achieving regional revenue targets, ensuring accountability to clinic-level goals, developing Hearing Care Practitioner (HCP) and Patient Care Coordinator (PCC) performance, and improving sales execution, close rates, and patient retention. The position covers Maine, New Hampshire, and Massachusetts and offers a base salary of $80,000 plus a quarterly bonus. The manager conducts field visits and in-office coaching, monitors sales KPIs and trends, supports hiring and onboarding, reinforces sales training, and coordinates with internal partners to resolve operational, personnel, and systemic issues. The role also manages day-to-day performance, staffing coverage, and accountability for HCPs and PCCs.
Requirements
- Multi-location or regional sales experience.
- Experience managing and developing sales teams.
- Experience coaching sales execution and reinforcing standards.
- Experience with performance management and accountability.
- Experience with cross-functional collaboration.
Responsibilities
- Own sales performance for assigned clinics and the region by executing sales strategy, achieving regional revenue targets, and ensuring accountability to clinic-level goals and results.
- Conduct regular field visits and in-office coaching to observe performance, reinforce standards, provide real-time feedback, and support consistent sales and service execution.
- Develop HCP performance in consultative selling, clinical-to-lifestyle translation, objection handling, and execution of the patient sales journey to drive revenue growth, improve close rates, and reduce returns.
- Develop PCC performance in sales coordination and front-office execution, including appointment preparation, scheduling discipline, organization, patient communication, and customer service behaviors.
- Identify underperformance, diagnose root causes, deliver targeted coaching, document performance conversations, and escalate formal performance management when needed.
- Participate in hiring and onboarding by leading interviews for PCC candidates, supporting HCP interviews as needed, and partnering with Sales leadership to onboard and ramp new hires.
- Deliver small-group and one-on-one training, observe field application, and support adoption of sales methodologies, tools, and expectations at the clinic level.
- Monitor KPIs, returns, close rates, and pipeline trends to identify performance gaps, prioritize coaching, and address risks to regional sales performance.
- Escalate operational, personnel, or systemic issues to appropriate internal partners, including Human Resources, IT, Marketing, Operations, Training, or Professional Development.
- Manage day-to-day HCP and PCC performance by setting expectations, monitoring results, providing feedback, and reinforcing clinic-level accountability.
- Initiate and document performance counseling, complete written counseling as appropriate, and escalate matters to the Sales Manager and HR when needed.
- Identify coverage gaps, coordinate schedules, and partner with the Sales Manager on hiring or temporary staffing needs.
- Model desired behaviors and reinforce sales culture, company sales processes, service expectations, and team accountability.
Benefits
- $80,000 base salary plus a quarterly bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
