Regional Sales Manager

Cohu

5d

About The Position

Cohu Malaysia is seeking a Regional Sales Manager to drive sales and develop new accounts. The role manages customers and locations in coordination with local sales, Global Account Managers, field service and application teams, and internal Engineering, Technical Support, Operations, and Product teams. The manager provides account and market analysis, feedback on market conditions and customer requirements, and timely forecasts and sales activity reports to the VP Asia Customer Group and Country Sales Manager. The position involves regular customer visits, coordinating technical and sales discussions, communicating product roadmaps and developments, following sales and projects through customer buy-off, and supporting effective after-sales service in collaboration with Field Service and Technical Support. The role requires extensive travel within Malaysia and overseas, sometimes at short notice.

Requirements

• Master’s or bachelor’s degree in Electrical, Electronics, or Mechanical Engineering.
• At least 5 years of technical sales and/or capital equipment sales experience.
• Willingness to travel extensively and at short notice within Malaysia and overseas.
• Pleasant personality and ability to build strong relationships with customers.
• Knowledge of semiconductor backend testing, the market, and competitor solutions.

Nice To Haves

• Prior sales and/or support experience with semiconductor manufacturers in Central and Southern Malaysia.
• Understanding of Cohu products and offerings.

Responsibilities

• Achieve assigned sales targets and develop new accounts.
• Manage customers and locations in collaboration with local sales, Global Account Managers, field service and application teams, and Cohu internal teams.
• Provide account and market analysis and regular feedback on market conditions and new requirements in covered accounts.
• Consolidate and provide accurate, timely forecasts and sales activity reports to the VP Asia Customer Group and Country Sales Manager.
• Visit prospective, new, and existing clients regularly to understand their needs, identify sales opportunities, and build relationships with customer contacts at all levels.
• Arrange customer visits and discussions with Engineering, Product Support, Technical Support, Business Development, and other technical or field support staff.
• Ensure the company’s product roadmap and new developments are communicated effectively to customers.
• Follow up efficiently on sales, projects, and customer purchase orders through final customer buy-off.
• Work with Field Service and Technical Support to ensure after-sales service is provided in accordance with established policies and instructions.

Benefits

• Collaborative work environment that fosters growth, innovation, and a commitment to excellence.
• Opportunity to work with cutting-edge technology and make a significant impact on products and processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level