Regional Sales Manager

Rise Baking Company• US,

87d•$124,698 - $150,872

About The Position

The Regional Sales Manager develops and executes profitable sales and marketing plans within the assigned region to support company strategies and financial objectives. The role develops, maintains, and oversees policies, procedures, and objectives for selling Rise Baking Company products to assigned accounts, and directs and manages foodservice brokers in the regional territory. The position requires extensive travel (greater than 50%) to Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nebraska, North Dakota, South Carolina, and Wisconsin. The manager identifies and prioritizes prospective end users across commercial, non-commercial, and convenience store segments; develops outreach to open new accounts; and builds relationships with brokers, distributors, and large end users. The role supports distributor and broker partners through education and sell-through initiatives, manages pricing, placements, and inventory alignment, and establishes broker objectives and KPIs. It also grows and retains accounts through increased product placement, recurring volume, and upselling; maintains sales pipeline and CRM records; tracks territory performance; and provides forecasts, territory updates, quarterly business reviews, and market feedback. The role also supports food safety programs, quality standards, and the legality of manufactured products, and performs other job-related duties as assigned.

Requirements

5+ years of progressive and demonstrated sales experience in the foodservice industry.
Ability to use experience, expertise, and judgment to effectively plan and implement initiatives.
Highly developed leadership, management, organizational, decision-making, negotiating, influencing, and consultative skills.
Strong attention to detail; analytical, strategic, creative, and critical-thinking skills; and problem-solving and troubleshooting ability.
Excellent communication skills, including public speaking and presentation skills.
Ability to multitask, manage priorities, and work efficiently in a cross-functional environment.
Proven experience or success with special events and sales promotions.
Self-starter able to work independently or with a team in a fast-paced environment and deliver meaningful results on time.
Personable, with a professional appearance.
Proficiency in Word, Outlook, and Excel.

Nice To Haves

Bachelor’s degree in business preferred.

Responsibilities

Develop and execute profitable regional sales and marketing plans aligned with company strategies and financial objectives.
Develop, maintain, and oversee policies, procedures, and objectives for selling Rise Baking Company products to assigned accounts.
Direct and manage foodservice brokers in the assigned regional territory.
Identify and prioritize high-potential end users in commercial, non-commercial, and convenience store segments.
Develop and execute outreach strategies to drive new account openings.
Build and maintain relationships with brokers, distributors, and large end users.
Drive product trials and convert sampling into recurring volume.
Work with distribution partners, educate distributor representatives, and support sell-through initiatives.
Manage pricing, placements, and inventory alignment, and maintain communication between distributor partners and Rise.
Work with broker partners, educate broker representatives, and support sell-through initiatives.
Develop trimester objectives and KPIs to ensure broker growth.
Expand product placement within existing accounts and drive recurring volume and upselling opportunities.
Maintain an organized sales pipeline, CRM reporting, and account notes.
Track territory KPIs and revenue performance.
Provide strategic feedback on market trends and the competitive landscape.
Provide regular territory updates, sales forecasts, and quarterly business reviews.
Support the food safety program, quality standards, and legality of manufactured products.
Perform other job-related duties as assigned.