Regional Sales Manager

Better Being•Salt Lake, UT

11d

About The Position

Better Being is seeking a Regional Sales Manager to lead the HFS field sales team in an assigned region while managing regional key accounts. The role drives regional sales performance, develops key account relationships, expands distribution and market share, and coaches and develops Area Sales Representatives. The manager is responsible for regional account strategies and execution, sales team performance, and communication of market trends and business opportunities to Sales leadership. The role requires residence within the assigned region and approximately 50–60% travel throughout the region, including overnight travel as needed.

Requirements

At least 5 years of sales experience in the natural products industry, preferably in supplements, health and wellness, or a related consumer products environment.
At least 5 years of experience selling to health food stores or related retail accounts.
Demonstrated experience managing key accounts and leading, coaching, or developing a sales team.
Demonstrated ability to build customer relationships, expand distribution, and identify sales growth opportunities.
Strong understanding of retail sales, account management, promotional strategy, and territory management.
Strong analytical and problem-solving skills, including the ability to interpret sales and account data and turn findings into actionable business recommendations.
Strong written, verbal communication, and presentation skills for communicating with customers, sales teams, and leadership.
Ability to manage multiple accounts, team priorities, and business initiatives in a geographically dispersed environment.
Proficiency with standard business and sales technology and ability to use available reporting, analytical, and AI tools effectively.
Must reside within the assigned region.
Ability to travel approximately 50–60% of the time throughout the region, including overnight travel as needed.

Responsibilities

Develop and maintain relationships with regional key accounts, chain locations, buyers, and other key customer contacts through regular visits and business engagement.
Own regional key account strategy and execution to expand distribution, increase market share, strengthen core product placement, and improve promotional effectiveness.
Analyze account performance, market conditions, customer needs, and industry data to identify growth opportunities and inform account strategies.
Develop and execute account plans, promotional strategies, and initiatives that support customer needs and company sales objectives.
Lead monthly and quarterly key account business reviews with Sales leadership, including performance, opportunities, risks, priorities, and recommended actions.
Maintain accountability for regional key account activity, relationships, and results.
Use available technology and AI tools to support account analysis, validate conclusions, improve efficiency, and inform decisions.
Lead, coach, and develop Area Sales Representatives, setting priorities and reinforcing accountability for sales execution.
Guide the team in expanding distribution, increasing market share, improving promotional effectiveness, and strengthening retailer relationships.
Partner with Area Sales Representatives on territory routing and account priorities, and provide in-field coaching and development.
Strengthen execution of company sales, education, and customer marketing initiatives throughout the region.
Communicate performance, market trends, and business opportunities to Sales leadership.
Recruit and interview Area Sales Representatives as needed.
Participate in sales leadership meetings, customer meetings, industry events, and trade shows.
Promote collaboration among field sales, inside sales, and other business partners to support sales objectives.
Support company, department, and safety policies, procedures, programs, and initiatives while maintaining a safe and professional work environment.
Perform other duties and special projects as assigned.