Regional Sales Manager - TBR

Apollo Tyres•Atlanta, GA

11d

About The Position

The Regional Sales Manager – TBR is responsible for driving territory sales performance and market expansion across multiple states by delivering revenue and unit volume targets, strengthening distribution across the TBR network, and executing strategic sales initiatives. The role develops and manages relationships with dealers, fleets, and key accounts while identifying new business opportunities and ensuring effective pricing, promotions, and program execution. It also involves cross-functional collaboration, use of data and market insights, and a disciplined sales approach to optimize sales mix and sustain business growth within the assigned territory. The position is based in Atlanta and covers the Northeastern Zone, with extensive travel.

Requirements

At least five years of tire sales experience.
Strong sales and customer engagement experience.
Proven track record of developing and securing new business opportunities.
Willingness to travel extensively; a valid driver’s license is required.
Strong Microsoft Office skills, including Excel, PowerPoint, and Word.
Competency and comfort with web-based applications.
Strong writing skills.
A college degree is required.
Strong communication and negotiation skills.
Ability to build relationships, identify and close opportunities, and influence buying decisions through consultative selling.
Good reasoning and analytical skills, attention to detail, problem-solving ability, and strategic thinking.
Ability to understand priorities, multitask, meet deadlines, and respond promptly to all levels of the organization.
Self-starter with effective management, consultative selling, presentation, and communication skills.

Responsibilities

Manage a multi-state territory of three or more states, overseeing sales performance and market growth across CV/TBR, OHT, and PC channels.
Achieve monthly and annual unit volume targets.
Execute national and local sales programs, promotions, and pricing strategies.
Maintain pricing integrity and program compliance within the territory.
Structure a weekly travel schedule based on customer priorities and opportunities.
Manage day-to-day relationships with dealers, fleets, and key accounts.
Conduct regular in-person customer visits and joint calls with Dealer Sales Representatives.
Onboard new dealers across all channels and sign new national account fleets.
Assist customers with product training and inventory planning, and ensure issues are resolved.
Prepare business reviews as needed for the Zone Manager.
Maintain and execute a structured call schedule with key customers and targets.
Use tools such as RigDig, sell-out reports, and inventory analysis reports.
Track and update the sales pipeline and call activity.
Submit accurate, timely call notes with meaningful insights.
Work with the Zone Manager on territory planning, account strategy, and goal setting.
Collaborate with Customer Service, Field Engineering, and Supply Chain to support customer needs.
Communicate market trends, competitive intelligence, and customer feedback to the Zone Manager and leadership.
Participate in regular team calls, meetings, and trainings.
Maintain strong product and industry knowledge across all segments and participate in training and development opportunities.
Demonstrate accountability, professionalism, and commitment to team success.