Regional Sales Manager - TBR

Apollo Tyres Limited

12d

About The Position

The Regional Sales Manager – TBR is responsible for driving territory sales performance and market expansion across a multi-state territory, delivering revenue and unit-volume targets, strengthening TBR distribution, and executing strategic sales initiatives. The role develops and manages relationships with dealers, fleets, and key accounts; identifies new business opportunities; and supports effective pricing, promotions, and program execution. It also involves cross-functional collaboration, using data and market insights, and maintaining a disciplined sales approach to optimize sales mix and sustain business growth. The position is based in Atlanta and involves extensive travel across the assigned territory, identified as approximately 60–70% in the purpose statement and 60–75% in the experience section.

Requirements

Minimum of 5 years of tire sales experience.
Strong sales and customer engagement experience.
Proven track record in developing and securing new business opportunities.
Willingness to travel extensively; the posting states 60–75% travel in the experience section.
Valid driver's license.
College degree required.
Strong Microsoft Office skills, including Excel, PowerPoint, and Word.
Competency and comfort with web-based applications.
Strong writing skills.
Strong communication, negotiation, presentation, and consultative-selling skills.
Ability to build relationships and influence buying decisions.
Detail-oriented, with willingness to engage in hands-on work.
Good reasoning, analytical, problem-solving, and strategic-thinking skills.
Ability to identify and close opportunities, manage priorities and multiple tasks, and meet deadlines.
Timely responsiveness to all levels of the organization.
Ability to gather data from various sources.
Self-starter with effective management skills.

Responsibilities

Manage sales performance and market growth across a multi-state territory of three or more states, covering CV/TBR, OHT, and PC channels.
Achieve monthly and annual unit-volume targets.
Execute national and local sales programs, promotions, and pricing strategies while maintaining pricing integrity and program compliance.
Structure a weekly travel schedule based on customer priorities and opportunities.
Manage day-to-day relationships with dealers, fleets, and key accounts.
Conduct regular in-person customer visits and joint calls with Dealer Sales Representatives.
Onboard new dealers across channels and sign new national-account fleets.
Assist customers with product training and inventory planning, and ensure issues are resolved.
Prepare business reviews as needed for the Zone Manager.
Maintain and execute a structured call schedule with key customers and targets.
Use RigDig, sell-out reports, and inventory analysis reports.
Track and update the sales pipeline and call activity.
Submit accurate, timely call notes with meaningful insights.
Work with the Zone Manager on territory planning, account strategy, and goal setting.
Collaborate with Customer Service, Field Engineering, and Supply Chain to support customer needs.
Communicate market trends, competitive intelligence, and customer feedback to the Zone Manager and leadership.
Participate in regular team calls, meetings, and trainings.
Maintain product and industry knowledge across segments and participate in training and development opportunities.
Demonstrate accountability, professionalism, and commitment to team success.