Regional Sales Manager

Diesel Direct•San Francisco, CA

About The Position

The Regional Sales Manager, Fuel Oriented position focuses primarily on acquiring new fuel customers and driving profitable business growth for Diesel Direct, a petroleum distributor specializing in fuel and lubrication products, safety, and customer service. The role manages the sales cycle from prospecting and initial customer engagement through contract close, while achieving assigned sales targets for volume and gross margin. It also works with internal teams to support customer requirements, successful first deliveries, lead generation, inventory availability, and cross-selling opportunities.

Requirements

  • 5–7 years of demonstrated success in consultative or solution-based B2B selling within a relevant industry.
  • Experience selling to senior management and a proven track record of routinely closing deals.
  • A college degree or equivalent experience and demonstrated success in sales.
  • 3–5 years of relevant industry sales and/or customer service experience.
  • Ability to travel within an assigned region using own transportation.
  • Good driving record.
  • Strong customer service skills.

Responsibilities

  • Work with and possibly lead a fuel sales team.
  • Establish relationships with new customers and secure contracts that achieve assigned sales quotas and targets for volume and gross margin.
  • Drive the entire sales cycle from initial customer engagement to closed sales.
  • Prospect for potential customers using direct methods such as networking and tools such as Fleet Sleek, Hoovers, and LinkedIn.
  • Qualify prospects against company criteria for ideal customers.
  • Consult with prospects about business challenges and requirements, available options, and their cost benefits.
  • Maintain relevant general knowledge to connect with prospects.
  • Make presentations to senior managers and decision-makers.
  • Draft and deliver proposals.
  • Work with technical staff and product specialists, where required, to address customer requirements.
  • Achieve monthly sales quotas.
  • Forecast sales volumes expected to close within 90 days.
  • Work with Operations staff to address potential problems and ensure a positive first-delivery experience.
  • Work with Marketing to plan and execute lead-generation campaigns.
  • Provide sales management with feedback on reducing the sales cycle, enhancing sales, and improving the company brand and reputation.
  • Provide company management with feedback on market trends, competitive threats, unmet needs, and opportunities to extend company offerings and deliver greater customer value.
  • Partner with representatives in other business units to identify cross-selling opportunities.
  • Document and maintain accurate CRM sales report information.
  • Assist with inventory management to ensure customer orders can be met.
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