Ice Cream US Regional Sales Manager Naturals
About The Position
The Naturals Regional Sales Manager (UNFI/KEHE) accelerates profitable ice cream growth through UNFI/KEHE and the retailers they serve within the assigned scope of the naturals channel. The role builds distributor relationships, connects corporate plans with regional execution, and translates brand and category priorities into distribution, assortment, promotional, and merchandising opportunities. Working with internal partners and external sales teams, the RSM develops and executes customer plans that deliver sustainable growth, disciplined investment, and strong retail execution. The position owns and strengthens relationships with UNFI/KEHE corporate and regional stakeholders and relevant retail customers, with a primary focus on growing Whole Foods and Sprouts Markets. It works closely with Magnum Customer Channel teams on new product development and growth of existing portfolio brands, and delivers sales, profit, share, distribution, and execution goals across The Magnum Ice Cream Company's portfolio while improving returns on customer investment.
Requirements
- Undergraduate degree.
- 8+ years of sales, customer business development, distributor management, account management, or related CPG commercial experience.
- Experience developing customer plans, managing trade investment, and delivering sales, profit, distribution, and promotional objectives.
- Understanding of distributor-led selling and ability to connect corporate priorities with regional and retailer-level execution.
- Strong business acumen, financial management, negotiation skills, and net revenue management discipline.
- Ability to build trusted relationships and influence internal partners, distributor teams, and external sales resources without direct reporting authority.
- Ability to translate data and category insights into persuasive selling stories, clear priorities, and actionable growth plans.
- Self-starter with ownership, urgency, creativity, and a collaborative mindset.
- Legally authorized to work in the United States full-time without current or future employer sponsorship.
Nice To Haves
- UNFI, wholesale grocery, distributor, or regional retail customer management experience.
- Working knowledge of Circana/IRI, Nielsen, distributor reporting, customer POS data, trade promotion management, and retail execution tools.
Responsibilities
- Own and strengthen relationships with UNFI/KEHE corporate and regional stakeholders and relevant retail customers, with a primary focus on Whole Foods and Sprouts Markets.
- Work with Magnum Customer Channel teams to develop new products and grow existing ice cream brands in the portfolio.
- Deliver sales, profit, share, distribution, and execution goals across The Magnum Ice Cream Company's ice cream portfolio while improving return on customer investment.
- Develop and execute business plans connecting distributor priorities, retailer needs, brand strategies, and company objectives.
- Translate corporate assortment and promotional plans into regional execution and partner with UNFI teams to identify retailer-specific growth opportunities.
- Expand distribution, secure new item authorizations, improve assortment, and drive promotional and merchandising execution across the assigned business.
- Coordinate broker and distributor sales resources, where applicable, to align priorities, communicate selling plans, and track execution against agreed objectives.
- Apply company and customer P&L management, trade strategy, and net revenue management discipline to investment decisions; evaluate promotional effectiveness and identify opportunities to improve returns.
Benefits
- Market-competitive pay and performance-related rewards
- Bonus eligibility
- Long-term incentive eligibility
- Flexible ways of working
- Support for health, wellbeing, and life outside of work
- Time off to rest and recharge
- Ongoing learning and development opportunities
- Medical, dental, and, where applicable, vision coverage
- Employee assistance programs and wellness initiatives
- Health-related savings and spending accounts
- Retirement savings programs with a competitive matching plan
- Life insurance and disability benefits
- Parental leave and sick leave
- Paid vacation and holidays
- Additional employee perks, such as corporate discounts, commuter or learning support
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
