Regional Sales Manager - PNW

Jordan Sitter Associates•Seattle, WA

16d

About The Position

The Regional Sales Manager (RSM) is a quota-bearing, field-intensive role responsible for building the company’s direct sales and dealer presence across the West territory, with a primary focus on California, Oregon, and Washington. This is a ground-floor opportunity, as there is no existing field sales presence or dealer network in the territory and the RSM will be among the company’s first regional field hires. The role combines direct end-user selling with dealer recruitment support, training, and channel development. It requires comfort navigating environmental permitting and regulatory processes that influence customer purchase decisions. The ideal candidate has deep knowledge of forestry, construction equipment, wood waste management, or an adjacent industrial or heavy equipment market, and a proven ability to deliver results through direct selling and channel development.

Requirements

Seven to ten years of direct sales experience in wood waste management or adjacent industrial or heavy equipment markets.
A demonstrated track record of growing a territory through direct selling and dealer channel management.
CRM proficiency.
Microsoft Office Suite proficiency.
Must reside near Seattle/Tacoma, Portland, or Eugene, with access to a major airport.
Valid driver’s license and clean driving record.
Hunter mentality and ability to build a pipeline from zero rather than manage an inherited book of business.
Solution-selling orientation and ability to uncover operational pain points and connect product capabilities to customer outcomes.
Highly self-motivated and organized, with ability to manage a large geographic territory, multiple dealers, and a direct prospect pipeline without day-to-day supervision.
Patient, relationship-oriented approach and discipline to work sales cycles of 90 days or more.
Comfort engaging regulatory agencies, permitting offices, and compliance officers as part of the sales process.
Credible and persuasive presentation skills with field operators, executives, and dealer principals.
Ability to train dealer partners and hold them accountable while protecting the relationship.

Nice To Haves

Bachelor’s degree preferred; equivalent education and demonstrated field sales experience will be considered.
Familiarity with bio-char, forestry by-products, or environmental compliance drivers in the Pacific Northwest market is a strong advantage.

Responsibilities

Proactively prospect and close new end-user accounts across forestry, land management, utility, industrial, municipality, rental, and construction sectors.
Use solution-based selling to align equipment and technology with customer operational needs and environmental compliance requirements.
Conduct joint sales calls with dealers to advance opportunities, close business, and reinforce technical credibility with customers.
Organize and lead field product demonstrations, including logistics, equipment coordination, and post-demonstration follow-through.
Represent the company at regional and national trade shows, industry events, and customer conferences.
Train and develop dealer sales teams on product lines, competitive positioning, and sales processes through structured field training and joint calls.
Identify and qualify prospective dealers in the territory and collaborate with the Channel Development Manager on onboarding and ongoing dealer performance.
Monitor dealer pipeline activity, stocking levels, and sales performance; escalate coverage gaps or underperformance with recommended action plans.
Maintain accurate and current CRM records, including contacts, opportunities, activities, and pipeline stages.
Provide leadership with regular territory updates on pipeline status, competitive intelligence, and market conditions.
Monitor regulatory developments, burn permit trends, and environmental compliance requirements that affect equipment demand in the territory.