Regional Sales Director - Pacific Northwest

Hyperfine

2h

About The Position

Hyperfine, Inc. is a health technology company focused on accessible diagnostic imaging. The Regional Sales Director drives sales of Hyperfine products within the Pacific Northwest territory, introducing customers to the Swoop system and identifying product solutions that meet customer needs. The role owns field-based commercial activities and is accountable for achieving or exceeding sales quota in a capital-sales environment.

The Director develops territory plans, builds strategic customer relationships, and manages complex sales involving multiple hospital stakeholders, including clinicians, nurses, IT, procurement, and executive administrators. The role requires guiding customers through change management related to patient care and hospital workflows, coordinating parallel workstreams through the sales process, and supporting successful implementation.

The position involves frequent travel within the region to meet customers, with occasional travel outside the region for company or industry events. The annual base salary is $140,000 plus commission, and the position is eligible to participate in Hyperfine's equity plans. Individual compensation packages vary based on candidate-specific and job-related factors.

Requirements

• Bachelor’s degree in a related field or equivalent work experience.
• At least 6 years of medical device sales experience.
• Capital sales experience.
• Proven sales success and resilience.
• Ability to develop weekly plans, update CRM, generate leads, coordinate projects, build physician or surgeon champions, and sell to C-suite stakeholders.
• Excellent professional communication, presentation, and negotiation skills.
• Strong customer engagement and management skills.
• Organized, process-driven approach and commitment to timely internal and external follow-up.
• Fluency with CRM and BRM tools, Microsoft Office, G-Suite or iWork, web-based documentation and sharing tools, and web conferencing.
• Knowledge of complex medical terminology and clinical care pathways.
• Intellectual curiosity and ability to learn complex information quickly.
• Ability to work in healthcare facilities and meet vendor credentialing requirements, including COVID vaccination requirements.
• Ability to speak, write, and use office equipment, including a scanner, printer, phone, and computer.
• Ability to travel frequently to customer sites, events, and meetings by air, train, and vehicle, including overnight hotel stays.
• Valid driver's license and clean driving record.
• Consistent access to a personally owned vehicle in good working condition.
• Ability to transport company materials as needed.
• Authorization to work for any employer in the United States; the company does not provide employment visa sponsorship.

Responsibilities

• Develop and own a territory plan to achieve quota and revenue-growth goals, balancing tactical and strategic planning.
• Follow the defined sales and lead-generation processes, including KPIs measured weekly, monthly, and quarterly.
• Collaborate with Hyperfine team members to share best practices and support a cohesive sales approach.
• Serve as the directly responsible individual for customers during the sales process and throughout the customer lifecycle, working to penetrate accounts fully.
• Manage complex sales with multiple concurrent workstreams, coordinating them toward Swoop system sales.
• Sell into complex clinical settings, including the ICU, ED, and OR, and apply knowledge of anatomy, patient procedures, and clinical specialty needs to demonstrate product value.
• Sell technical information to treating clinicians, address financial considerations with procurement teams and CFOs, and coordinate with hospital IT and informatics teams for implementation.
• Support demonstrations, conferences, and other live events by managing logistics, increasing customer awareness, and coordinating with commercial teams.
• Partner with Inside Sales to follow up on leads, identify new customers, schedule and support demonstrations, and manage the sales funnel.
• Partner with product, marketing, clinical sciences, clinical applications, customer success, and other stakeholders to share feedback, identify trends, and improve customer value.
• Use CRM tools such as Salesforce daily and weekly to report on regional customers, accounts, activities, and metrics.
• Provide reports requested by leadership, including monthly, quarterly, and annual reports.
• Travel within the defined region to meet customers in person as often as needed, and travel outside the region when required for company or industry events.
• Track expenses and comply with company expense policy.
• Maintain a strong local presence and familiarity with the healthcare market in the assigned territory.
• Meet healthcare-facility vendor credentialing requirements, including COVID vaccination requirements, to access those facilities.
• Use office equipment and transport company materials such as demonstration equipment and collateral as needed.
• Maintain a valid driver's license, a clean driving record, and consistent access to a well-maintained personally owned vehicle.
• Follow company policy for mileage reimbursement and allowable business-related expenses.

Benefits

• Commission in addition to annual base salary.
• Eligibility to participate in Hyperfine's equity plans.
• Mileage reimbursement and reimbursement for allowable business-related expenses in accordance with company policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior