Regional Program Director

Profound Medical•New York, NY

About The Position

The Regional Program Director (RPD) leads a regional team of Program Development Managers (PDMs) and owns TULSA-PRO® Procedure growth across the region. This is a quota-carrying sales leadership role, measured on regional procedure growth. The RPD hires, trains and develops PDMs who build clinical champions, grow installed programs and deliver against quota. The RPD partners with the Regional Business Director so every account has one plan, from launch to growth. The candidate may be based in the surrounding East region, including neighboring states, provided they are located near a major airport. The role is primarily field-based, with time spent alongside PDMs on rides, account planning, quarterly business reviews and key customer meetings. The position is part of Profound Medical, a company focused on changing the standard of care by using real-time MR imaging, thermal ultrasound and closed-loop temperature feedback control to ablate diseased tissue with minimal side effects. The company describes its culture as collaborative and results-focused.

Requirements

Minimum bachelor’s degree or equivalent experience.
8+ years of medical device sales experience, including 3+ years of sales leadership, with a documented record of team quota attainment.
Proven record of hiring, training and developing sales talent, including promotions from within the team.
Proven documented success growing procedure volume or utilization across an installed base.
Experience building relationships with hospital executives and IDN or health system leaders.
Strong business planning, forecasting and analytical skills.
Excellent communication, presentation and coaching skills.
Proficiency in CRM tools, Excel and PowerPoint.

Nice To Haves

MBA.
Capital-plus-procedure, robotic, novel or image-guided therapy sales leadership experience.
Experience with Class II/III medical devices.
Familiarity with urology, radiology or oncology clinical environments.

Responsibilities

Deliver TULSA-PRO Procedure growth against regional quota.
Recruit, hire and onboard top PDM talent.
Train and develop PDMs using the PDM Competency Rubric, field coaching and regular performance reviews.
Spend the majority of time in the field with PDMs through rides, account planning, QBRs and key customer meetings.
Build the regional business plan and set territory quotas and priorities with the VP of US Sales.
Review every PDM’s account and territory plans and hold the team accountable to the plan.
Manage performance by recognizing top performers, coaching to the standard, and addressing underperformance quickly and fairly.
Engage senior hospital and IDN leaders in priority accounts to win program priority and resources.
Partner with the Regional Business Director and Capital Sales Executives to align capital and program growth strategy.
Work with Clinical, Marketing, Market Access, Clinical Scientists and Service to remove regional barriers to growth.
Run the regional business rhythm, including forecast, pipeline, CRM, budget, expenses and reporting to the VP of US Sales.
Ensure team adherence to regulatory requirements, the AdvaMed Code of Ethics, internal SOPs and Profound Medical policies.