Regional Program Director

Profound Medical•San Francisco, CA

About The Position

The Regional Program Director (RPD) leads a regional team of Program Development Managers (PDMs) and is accountable for TULSA-PRO Procedure growth across the region. This is a quota-carrying sales leadership role measured on regional procedure growth. The RPD hires, trains, and develops PDMs who build clinical champions, grow installed programs, and deliver against quota. The role partners with the Regional Business Director so each account has one plan from launch through growth. The candidate may be based in the surrounding West region, including neighboring states, provided they are located near a major airport. The role’s performance is assessed by regional procedure volume against quota; the share of PDMs at or above quota; PDM hiring, ramp, and retention; the quality and cadence of Quarterly Business Reviews in priority accounts; and forecast accuracy and CRM discipline. Profound Medical describes its mission as changing the standard of care through real-time MR imaging, thermal ultrasound, and closed-loop temperature feedback control to ablate diseased tissue with minimal side effects. The company emphasizes innovation and a collaborative, results-focused culture, and encourages applications from all qualified individuals, including people with disabilities. Applicants who need accommodations during recruitment, selection, or assessment are asked to inform Human Resources.

Requirements

Minimum bachelor’s degree or equivalent experience.
At least 8 years of medical device sales experience, including at least 3 years of sales leadership, with a documented record of team quota attainment.
Proven record of hiring, training, and developing sales talent, including promotions from within the team.
Documented success growing procedure volume or utilization across an installed base.
Experience building relationships with hospital executives and IDN or health system leaders.
Strong business planning, forecasting, and analytical skills.
Excellent communication, presentation, and coaching skills.
Proficiency in CRM tools, Excel, and PowerPoint.

Nice To Haves

MBA.
Capital-plus-procedure, robotic, novel, or image-guided therapy sales leadership experience.
Experience with Class II/III medical devices.
Familiarity with urology, radiology, or oncology clinical environments.

Responsibilities

Deliver TULSA-PRO Procedure growth against the regional quota.
Recruit, hire, and onboard top PDM talent.
Train and develop PDMs using the PDM Competency Rubric, field coaching, and regular performance reviews.
Spend the majority of time in the field with PDMs on rides, account planning, QBRs, and key customer meetings.
Build the regional business plan and set territory quotas and priorities with the VP of US Sales.
Review every PDM’s account and territory plans and hold the team accountable to those plans.
Manage performance by recognizing top performers, coaching to the standard, and addressing underperformance promptly and fairly.
Engage senior hospital and IDN leaders in priority accounts to secure program priority and resources.
Partner with the Regional Business Director and Capital Sales Executives to align capital and program growth strategy.
Work with Clinical, Marketing, Market Access, Clinical Scientists, and Service to remove regional barriers to growth.
Run the regional business rhythm, including forecasting, pipeline, CRM, budget, expenses, and reporting to the VP of US Sales.
Ensure team adherence to regulatory requirements, the AdvaMed Code of Ethics, internal SOPs, and Profound Medical policies.