Regional POD Marketing Manager - Corporate (Las Vegas)

Caesars Entertainment•Las Vegas, NV

About The Position

The Regional POD Marketing Manager supports the Pod Leader and Director in developing and coordinating monthly loyalty reinvestment strategies for pod properties. The role coordinates marketing calendars, offer matrices, revenue builds, stakeholder input, and on-property execution, while helping resolve execution issues and ensure assigned jobs progress on schedule. The manager also supports property marketing needs, capital-request rationale, marketing innovation, advertising and promotional communications, and vendor relationships and contracts. They hire, coach, develop, and mentor Specialists and Coordinators and oversee specialist work such as event rules and regulatory submissions, event announcements and fact sheets, job-starter and weekly stakeholder calls, messaging and collateral, direct-mail plans, media grids, and review of direct-mail and email jobs. This position contributes to cross-market projects, improves templates and processes, and collaborates with property partners, Direct Mail, Enterprise Shared Services analytics, and colleagues across Pod teams. It requires sound business judgment, strong communication and problem-solving skills, and the ability to build alignment and advocate for effective marketing strategies. The role may require long hours when necessary, and includes other duties as assigned.

Requirements

Three years of previous marketing experience within the casino industry.
Direct marketing or special events experience.
Basic understanding of marketing, finance, and performance drivers.
Ability to organize and maintain a wide variety of activities in a multitasking, fast-paced environment.
Computer literacy with IBM, Windows, Excel, Publisher, Experience One (E1), Adobe, and Ariba.
Ability to analyze customer tracking, reinvestment, proforma, postforma, and expense sheets.
Minimum age of 21.
Excellent interpersonal, communication, team-building, and problem-solving skills.
Strong attention to detail and ability to make sound decisions.
Demonstrated ability to multitask and prioritize activities.
Friendly attitude and enjoyment of interacting with internal and external customers.
Flexibility to work long hours when necessary.
Willingness to work hard and learn from top marketers.
Well-groomed, business-appropriate appearance.
Ability to uphold and demonstrate the highest level of integrity and recognize standards required by a regulated business.

Responsibilities

Support the Pod Leader and Director in coordinating monthly loyalty reinvestment strategies for pod properties.
Draft monthly calendars of on-property marketing activities and offer matrices.
Coordinate with marketing analytics on revenue builds and update calendars and matrices to meet budget targets.
Track input and feedback from other marketing functions on calendar plans.
Coordinate with on-site marketing teams to track execution and resolve execution issues.
Track assigned jobs to ensure workflows progress and mail is dropped on time.
Support the Pod Leader with property marketing advice, marketing rationale for capital requests, marketing innovation, creative development, advertising, communications, and promotional strategies.
Develop and maintain relationships with internal and external vendors and manage third-party vendor contracts.
Hire, coach, develop, and mentor Specialists and Coordinators to incorporate best practices within the Pod.
Collaborate with properties to create event and promotion rules and regulations and ensure accurate details are submitted to regulatory bodies.
Create event announcements and fact sheets, coordinating with property partners and Pod leadership to ensure accuracy and setup.
Lead job-starter calls and weekly touch-base calls with properties and stakeholder departments.
Draft value propositions and compelling copy, review collateral, provide critical feedback, and develop core layouts.
Create direct-mail bundling plans and maintain media grids.
Oversee review and proofing of direct-mail and email jobs to ensure accuracy and correct content before deployment.
Work on cross-market projects and seek opportunities to contribute across markets.
Improve templates and processes and create tools and processes to support business needs.
Collaborate with property partners, Direct Mail, Enterprise Shared Services analytics, and peers across Pod teams to share best practices.
Perform other duties as assigned.