Director, Marketing Analytics - Corporate (Las Vegas)

Caesars Entertainment•Las Vegas, NV

8d•Onsite

About The Position

The Director of Marketing Analytics is a key leader in Caesars Entertainment’s Strategic Analytics department, providing analytical support and insights to drive profit and serving as a business partner to operational areas including Gaming, Marketing, VIP Casino Marketing and Operations, and Hospitality (Hotel, Food & Beverage, Retail, and Conventions). This Las Vegas-based role oversees a team of analysts and/or managers, including their development and priorities, and the efficiency, quality, and reliability of team processes and analyses. The director leads analytics initiatives focused on customer behavior, campaign performance, marketing effectiveness, loyalty, and revenue optimization. Working closely with cross-functional stakeholders, the role translates complex data into actionable insights and supports the continued growth of enterprise analytics capabilities. The director also serves as a visible leader of the Analytics department, contributing to its goal of delivering world-class analytics and measurable organizational value while championing honesty, integrity, and teamwork.

Requirements

Demonstrated business acumen for the casino industry, with the ability to understand the broader context of analyses and tailor recommendations accordingly.
Outstanding quantitative and analytical skills, with a track record of driving substantial, measurable business outcomes through well-structured and communicated analyses.
Advanced SQL skills.
Experience leading projects using web-based data visualization tools such as Tableau or MicroStrategy.
Proficiency with Microsoft Excel and PowerPoint.
Exceptional critical thinking, problem-solving, written communication, and verbal communication skills.
Ability to articulate complex information and analyses to varied audiences, particularly senior management.
Ability to recommend actions to business partners and effectively influence decisions and strategies.
Strong interpersonal, communication, and consensus-building skills, including the ability to develop and manage senior-stakeholder relationships and resolve priority conflicts in line with financial objectives and Caesars’ Strategic Architecture.
Ability to manage team priorities and meet deadlines while consistently delivering accurate, high-quality work.
Superior leadership skills, including project management, time management, coaching, and innovation; ability to motivate the team and promote teamwork.
Ability to uphold and demonstrate the highest level of integrity.

Nice To Haves

Seven or more years of professional work experience or equivalent experience.
Bachelor’s degree from a top-tier program in Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science.
Graduate degree in Business, Economics, Mathematics/Statistics, Hotel Management, or an equivalent technical field.
Experience applying statistical analysis and test/control methods to the casino business.
Hyperion experience.
Prior experience in the gaming or hospitality industry and experience in analytics.
Experience with one or more of R, VBA, SAS, or Python, and experience working with Google BigQuery.

Responsibilities

Become a trusted business partner to senior leaders and use those relationships to identify business opportunities and allocate resources based on business impact, while balancing recurring reports and ad hoc analyses.
Take responsibility for the quality and timeliness of analyses and processes.
Conceptualize, conduct, and lead objective, rigorous, insightful, and high-quality analyses, making recommendations to improve profitability, operational processes, and customer service.
Analyze revenue growth opportunities, resource optimization, investment mix, competitive market dynamics, customer behavior, and pricing optimization.
Ensure presentations communicating findings are suitable for senior management.
Assist business partners in developing strategies and key initiatives.
Develop and communicate ideas for profit-driving initiatives and foster creativity among team members to build a pipeline of potential projects.
Help business partners implement and evaluate strategic projects.
Design and deliver operating-department reporting that gives senior leaders visibility into trends and business-performance drivers.
Drive the use of technology, including SQL, R, Tableau, Google BigQuery, and Python, to develop analytics and reporting tools; lead integration of new technologies and tools into department processes.
Identify and execute improvements, including automation, that materially increase process and reporting efficiency.
Lead large-scale projects across Analytics teams and share findings with relevant property and corporate stakeholders.
Drive training, onboarding, and development of junior analysts in technical skills, tools, and processes.
Develop a pipeline of talent to maintain or raise team capabilities and uphold the Analytics department’s desired behavioral standards.
Mentor junior staff and develop their critical thinking, analytical techniques, and business acumen.
Make substantive contributions to the Analytics department’s goal of providing world-class analytics and measurable organizational value.
Champion honesty, integrity, and teamwork within the department.