Director, Marketing Analytics - Corporate (Las Vegas)

Caesars Entertainment•Las Vegas, NV

About The Position

The Director of Marketing Analytics is a key leader in Caesars Entertainment’s Strategic Analytics department, providing analytical support and insights that drive profit and support operational areas including Gaming, Marketing, VIP Casino Marketing and Operations, and Hospitality. The Director oversees a team of analysts and/or managers, including their development and priorities, and is accountable for the efficiency, quality, and reliability of the team’s processes and analyses. The position is located in Las Vegas, Nevada. The role leads analytics initiatives focused on customer behavior, campaign performance, marketing effectiveness, loyalty, and revenue optimization. It partners with cross-functional stakeholders to translate complex data into actionable insights and support the growth of analytics capabilities across the enterprise. The Director also contributes to the department’s goal of delivering world-class analytics and measurable organizational value, while championing honesty, integrity, and teamwork.

Requirements

Demonstrated business acumen in the casino industry and ability to understand the broader context of analyses and tailor recommendations accordingly.
Outstanding quantitative and analytical skills, with a record of driving substantial, measurable business outcomes through well-structured and communicated analyses.
Advanced SQL skills and experience with Google BigQuery.
Proficiency in Microsoft Excel and PowerPoint.
Exceptional critical thinking, problem-solving, written communication, and verbal communication skills, including the ability to explain complex information and analyses to varied audiences, especially senior management.
Ability to make recommendations to business partners and effectively influence decisions and strategies.
Strong interpersonal, communication, and consensus-building skills; ability to develop and manage senior stakeholder relationships and resolve priority conflicts in line with financial objectives and Caesars’ Strategic Architecture.
Ability to manage team priorities and meet deadlines while consistently delivering accurate, high-quality work.
Superior leadership skills, including project management, time management, coaching, and innovation; ability to motivate a team and promote teamwork.
Ability to uphold and demonstrate the highest level of integrity.

Nice To Haves

Seven or more years of professional work or equivalent experience.
Bachelor’s degree from a top-tier program in Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science.
Graduate degree in Business, Economics, Mathematics/Statistics, Hotel Management, or an equivalent technical field.
Experience applying statistical analysis and test/control methods to the casino business.
Hyperion experience.
Prior experience in the gaming or hospitality industry and experience in analytics.
Skills in one or more of R, VBA, SAS, or Python.
Experience leading projects using web-based data visualization tools such as Tableau or MicroStrategy.

Responsibilities

Build trusted partnerships with senior organizational leaders, identify business opportunities, allocate resources according to business impact and other relevant factors, and ensure the quality and timeliness of analyses and processes.
Conceptualize, conduct, and lead rigorous, objective, insightful analyses with recommendations to improve profitability, operational processes, and customer service, including work on revenue growth, resource optimization, investment mix, competitive dynamics, customer behavior, and pricing optimization.
Ensure presentations communicating analytical findings are suitable for senior management.
Assist business partners in developing strategies and key initiatives; develop and communicate profit-driving ideas, foster creativity among team members, and support implementation and evaluation of strategic projects.
Design and deliver reporting for operating departments that gives senior leaders visibility into trends and business performance drivers.
Use technology such as SQL, R, Tableau, Google BigQuery, and Python to develop analytics and reporting tools, and lead the integration of new technologies and tools into departmental processes.
Identify and execute improvements, including automation, that create material efficiencies in processes and reporting.
Lead large-scale projects across Analytics teams and share findings with relevant property and corporate stakeholders.
Train, onboard, develop, and mentor junior analysts in technical skills, tools, processes, critical thinking, analytical techniques, and business acumen; build a talent pipeline that supports the team’s capabilities and behavioral standards.
Serve as a visible leader of the Analytics department and contribute substantively to its goal of providing world-class analytics and measurable organizational value.
Champion honesty, integrity, and teamwork within the department.