Regional POD Marketing Manager - Corporate (Las Vegas)

Caesars Entertainment•Las Vegas, NV

About The Position

The Regional POD Marketing Manager supports the Pod Leader and Director in coordinating monthly loyalty reinvestment strategy for pod properties. The role develops marketing calendars and offer matrices, coordinates revenue builds with marketing analytics, tracks stakeholder feedback, monitors on-property execution, and ensures assigned jobs and mailings progress on schedule. It also supports property marketing advice, capital request rationales, marketing innovation, and creative and promotional work. The manager maintains relationships with internal and external vendors, including managing third-party vendor contracts, and hires, coaches, develops, and mentors Specialists and Coordinators. The role leads specialist work for events and promotions, including creating rules and regulations, coordinating regulatory submissions, preparing event announcements and fact sheets, and conducting job-starter and weekly stakeholder calls. Additional responsibilities include drafting and reviewing marketing messages and collateral, developing layouts and direct-mail plans, maintaining media grids, and overseeing proofing of direct-mail and email jobs. The manager contributes to cross-market projects, improves processes and tools, collaborates across Pod teams, and works with property partners, Direct Mail, and Enterprise Shared Services analytics. The position can influence the guest experience and product presented, and requires building effective partnerships and communicating ideas and challenges. Other duties may be assigned.

Requirements

Three years of previous marketing experience within the casino industry.
Direct marketing or special events experience.
Basic understanding of marketing, finance, and performance drivers.
Ability to organize and maintain a wide variety of activities in a fast-paced, multitasking environment.
Computer literacy with IBM, Windows, Excel, Publisher, Experience One (E1), Adobe, and Ariba.
Ability to analyze customer tracking, reinvestment, proforma, postforma, and expense sheets.
Minimum age of 21.
Excellent interpersonal, communication, team-building, and problem-solving skills.
Strong attention to detail and ability to make sound decisions.
Demonstrated ability to multitask and prioritize activities.
Friendly attitude and enjoyment of interacting with internal and external customers.
Flexibility to work long hours when necessary.
Willingness to work hard and learn from top marketers.
Well-groomed, business-appropriate appearance.
Ability to uphold and demonstrate the highest level of integrity and recognize standards required by a regulated business.

Responsibilities

Support the Pod Leader and Director in developing monthly loyalty reinvestment strategies for pod properties.
Draft monthly calendars of on-property marketing activities and offer matrices.
Coordinate with marketing analytics to develop revenue builds and revise calendars and matrices to meet budget targets.
Track input and feedback from other marketing functions on calendar plans.
Coordinate with on-site marketing teams to track execution and resolve issues.
Track assigned jobs to ensure workflow progresses and mail is dropped on time.
Support the Pod Leader with property marketing advice, capital request rationales, marketing innovation, creative, advertising, communications, and promotional strategies.
Develop and maintain relationships with internal and external vendors and manage third-party vendor contracts.
Hire, coach, develop, and mentor Specialists and Coordinators.
Create event and promotion rules and regulations with properties and coordinate accurate details and submissions to regulatory bodies.
Create event announcements and fact sheets and coordinate their accuracy and setup with property partners and Pod leadership.
Lead job-starter calls and weekly touch-base calls with properties and stakeholder departments.
Draft value propositions and compelling copy, and review collateral with critical feedback.
Develop core layouts, create direct-mail bundling plans, and maintain media grids.
Oversee review and proofing of direct-mail and email jobs for accuracy and correct content before deployment.
Work on cross-market projects and seek opportunities to contribute across markets.
Improve templates and processes and create tools and processes to support business needs.
Troubleshoot and solve problems with moderate guidance from a supervisor.
Collaborate with peers within and across Pod teams and share best practices.
Perform other duties as assigned.