POD Marketing Specialist (Hybrid) - Las Vegas

Caesars Entertainment•Las Vegas, NV

5h•Hybrid

About The Position

The POD Marketing Specialist, also known as a Strategic Marketing Specialist, performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties. This hybrid position requires three days in the office each week at a domestic Caesars Entertainment property.

Requirements

Must be at least 21 years of age.
Must be able to organize and maintain a wide variety of activities in a multitasking, fast-paced environment.
Excellent interpersonal, communication, team-building, and problem-solving skills.
Strong organizational skills and attention to detail.
Business acumen to troubleshoot and solve problems with moderate guidance from a supervisor.
Demonstrated ability to multitask and prioritize activities.
Ability to present a vision and create advocates.
Ability to voice ideas and present challenges to property partners, senior team members, and peers.
Ability to uphold and demonstrate the highest level of integrity and recognize the standards required by a regulated business.

Nice To Haves

Bachelor’s degree in Marketing or a related field preferred.
One year of previous marketing experience within the casino industry preferred.
Computer literacy; experience with Microsoft Suite, Adobe, and Workfront products is a plus.

Responsibilities

Act as project owner for assigned marketing jobs and manage each project lifecycle from ideation through deployment in a timely manner.
Initiate and expedite workflow through the Salesforce marketing process tool.
Ensure event expenses are within budget and aligned with strategic initiatives.
Set guest criteria and offer values with manager or director guidance, and adjust templates as directed.
Coordinate with on-site marketing teams to track marketing activity execution and resolve execution issues.
Track inputs and feedback from other marketing functions on calendar plans.
Manage post-event follow-ups and reconcile expenses.
Improve templates and processes and create tools to support business needs.
Complete execution details for assigned marketing jobs.
Develop event and offer details for assigned marketing jobs with property partners and POD leadership.
Source and submit purchase orders for gifts, gift cards, and cars needed for event execution.
Handle contracts with third-party vendors and develop and maintain basic relationships with vendors essential to completing the work, both internal and external.
Manage communications messaging; draft value propositions and compelling copy.
Review and provide critical creative feedback, and approve marketing materials based on factual job details and basic creative guidance.
Review and proof direct-mail and email jobs for accuracy and correct content before deployment.
Collaborate and share best practices with peers within and across POD teams.
Interface with the Enterprise-wide Property Events Team, Direct Mail Teams, Audit, Analytics, Property Senior Marketing Leaders, external vendor groups, internal service groups, Studio, and Brand.
Perform other duties as assigned.